Technoprint

B2B website design

B2B website design

We positioned our client as a niche industry leader with a streamlined B2B website design.

We helped our client with the redesign, development and implementation of a B2B website design that would help them showcase their expertise in patient information leaflets.

Government guidelines for this industry are very specific regarding the amount of information that must be included in medicine leaflets, and also how that information should be presented. The B2B website design we produced for Technoprint, the largest independent supplier of healthcare leaflets in the UK, reflects our client’s expertise and their commitment to producing materials with clear and easily available information.

Our B2B website design maximises the use of macro-style photography, focusing on the product and conveying the idea of the vast amount of vital information included in the limited space available in medicine leaflets.B2B website design

We adopted a very clean approach with our web design: a limited colour palette allows visitors to focus on the information. The typography style also contributes to the sense of clarity and legibility our client is trying to communicate: lots of important information that has to work at a small scale. The B2B website design has an overall uncluttered, clinical feel, which helps carry the message of our client’s healthcare expertise.B2B website design

Positioning the logo in the top centre of the website’s homepage, a departure from traditional website design conventions, also contributes to the idea of zoning in on important information, while the modern style reveal menu helps maintain the clean look of the website.B2B website design

Our development team built the website using WordPress as the Content Management System (CMS), allowing the client to amend the website themselves quickly and easily. Adhering to the latest code standards, the website was built using HTML5, css, php and jQuery. The design features a large image carousel on the homepage as a main point of interest for their more popular products, with further information below.

The footer makes use of some of WordPress’ built-in functions, which we then customised for Technoprint: the functionality allows timely updates with the most relevant news content organised by topic, giving our client flexibility in showcasing the more important news to their customers.

K&L Freight

Web design and keyword strategy

Web design and keyword strategy

We are a digital agency that understands marketing strategy. In addition to a stunning new web design, we developed a keyword strategy to optimise K&L Freight's online presence and increase enquiries.

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The Caja Group

B2B web design

B2B web design

The Caja Group asked Parker Design to create a B2B web design that was both user-friendly and would help establish the company's niche consultancy brand.

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Delta Corporate Risk

Corporate website design

Insurance website design

A strong example of teamwork between client and digital agency, we produced a new corporate web design that was a total departure for our client.

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