B2B website design

We positioned our client as a niche industry leader with a streamlined B2B website design.

We helped our client with the redesign, development and implementation of a B2B website design that would help them showcase their expertise in patient information leaflets.

Government guidelines* for this industry are very specific regarding the amount of information that must be included in medicine leaflets, and also how that information should be presented. The B2B website design we produced for Technoprint, the largest independent supplier of healthcare leaflets in the UK, reflects our client’s expertise and their commitment to producing materials with clear and easily available information.

Our B2B website design maximises the use of macro-style photography, focusing on the product and conveying the idea of the vast amount of vital information included in the limited space available in medicine leaflets.

We adopted a very clean approach with our web design: a limited colour palette allows visitors to focus on the information. The typography style also contributes to the sense of clarity and legibility our client is trying to communicate: lots of important information that has to work at a small scale. The B2B website design has an overall uncluttered, clinical feel, which helps carry the message of our client’s healthcare expertise.

Positioning the logo in the top centre of the website’s homepage, a departure from traditional website design conventions, also contributes to the idea of zoning in on important information, while the modern style reveal menu helps maintain the clean look of the website.

Our development team built the website using WordPress as the Content Management System (CMS), allowing the client to amend the website themselves quickly and easily. Adhering to the latest code standards, the website was built using HTML5, css, php and jQuery. The design features a large image carousel on the homepage as a main point of interest for their more popular products, with further information below.

The footer makes use of some of WordPress’ built-in functions, which we then customised for Technoprint: the functionality allows timely updates with the most relevant news content organised by topic, giving our client flexibility in showcasing the more important news to their customers.

 (* source – gov.uk)