Ultracig

e-cigarette brand design

Inspired by classic packaging, we produced an electronic cigarette brand design that contributed to a successful new product launch.

Background

Since the ban on smoking in public came into force in the UK, first in Scotland in 2006 and the rest of the UK in 2007, sales of electronic cigarettes, or e-cigarettes, have boomed.

Challenge

Ultracig asked us to create a new electronic cigarette brand design, including the design of their logo in various formats and contexts, and also various packaging designs, including reusable e-cigarette packs and disposable blister packs.

Solution

We created an e-cigarette brand design that took inspiration from classic cigarettes packaging whilst maintaining a distinctive look and feel that would hold its own among other brands.

The first stages of the design process looked at the cigarette logotype (the text-only part of the logo) – once established, the packaging design would follow. The Ultracig logotype was created and refined after exploring various typographic designs. We knew that the logotype needed to have a classic feel and be instantly associated with a cigarette product. It also needed to work on its own when used in isolation, such as on the side of the cigarette or other media.

Having refined the logotype, the overall brand design began to take shape and a colour palette was developed at the same time as the new e-cigarette packaging designs.

Deep, rich red, white and charcoal black spot colours, plus a metallic gold give the brand a classic feel. This makes the customer feel like they are buying into a brand that has been established for decades and helps to enhance the illusion of smoking a ‘real’ cigarette.

Together with the logo, a gold family crest was added to the packaging designs and other media that makes use of the logo.

A distinctive white diagonal band, with gold edges, was incorporated into the packaging design. This striking band helps to lift the logo from the deep red and also becomes an easily recognisable feature of the overall look and feel of the brand. The diagonal band was also made use of in the blister packs, where it was extended into the backing boards of the blister. The resulting packaging and brand design really stand out on the retailers’ shelves of the retailers.Electronic cigarette brand design

Air Products

Retail brand design

Retail brand design

We are a branding agency with years of retail experience. To help increase curb appeal and in-store traffic, our team developed a bold and innovative brand design which invigorated the company's image and led to increased sales.

x

Dealoil

Brand design and development

Brand design

An effective branding agency understands how to help clients establish trust and credibility in their market. To help Dealoil compete with more established competitors, we created a brand design and strategy that positioned the company as fresh and innovative.

x

Oca

New business branding

new business branding

With restaurant franchises becoming a more common sight on the high street, it was essential that when considering the new business branding for Oca, our brand agency delivered a look and feel that was truly distinctive.

x