Home Bargains

Email marketing software

Email marketing software

Background

Thanks to a user-friendly and effective email marketing software tool, Home Bargains carries out numerous email campaigns to a targeted database of over 70,000 users, highlighting online and in-store offers, often before they appear in the retailer’s high street stores.

The purpose of the exercise is to reinforce brand values and increase sales and footfall. Using bespoke email templates integrated with professional email marketing software we helped Home Bargains manage their digital marketing.

Challenge

We had to build a custom content management system to allow the Home Bargains marketing team to pick products from the live online store and dynamically add the product images and details to a template. This would then be distributed through Campaign Monitor software to the Home Bargains audiences.

Solution

The email marketing software is built in php, MySQL and HTML and the resulting email works across a variety of browsers and email platforms.

Users can sign up directly to the database either on the online store, the corporate website or the Home Bargains Facebook page.

With high retention and click through rates, the email marketing approach has proved so effective that our client now manages 4 separate email campaigns via the system. The result has been a noticeable increase in sales and order spikes online when the emails are distributed.

We have used Parker Design Consultants on corporate, web, literature and store design projects for over 15 years. Parker have provided a super service, great designs produced under very tight time constraints. I would have no hesitation in recommending them.

Smart Money Loans

Email marketing campaign

email marketing campaign

As an experienced digital marketing agency, we were able to help Smart Money Loans maximise click-through rates and generate new business leads with a mobile responsive email marketing campaign.

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Sage

App development

App development

We are a digital agency that uses app and web development and effective digital marketing ideas to help clients solve a variety of complex challenges. To help Sage re-establish itself as a market leader, we created an innovative app to introduce its groundbreaking new accounting software.

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Sage

Exhibition content hub

Exhibition content hub

As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.

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