AstraZeneca

Employee travel animation

Employee travel animation

An effective and visually engaging employee travel animation to encourage staff to reduce travel costs.

Background

We’ve helped our client with many animation projects over the years, but this new initiative had to be really different, and surprise employees to generate maximum impact.

Challenge

“Travel smart – for the right reason, in the right way – to reduce costs.” That’s the message our pharmaceutical client needed to communicate to their almost 60,000 employees worldwide. And the message had to deliver tangible results in a cost-effective and engaging way.

Solution

We produced an employee travel animation that was easy to distribute and fun to watch. Our creative team was inspired by the opening animation for the film ‘Catch Me If You Can’, so we expanded on this theme to immediately capture the viewer’s imagination. This helped our client’s internal communications team send an important fiscal message in a direct, professional and at the same time memorable and fun way.

The story is filled with colour and movement, and infographic-style information on the costs of travel and the impact on the company. With the target audience fully engaged, we were able to highlight straightforward information about cost reduction, while also expanding on how travelling smarter helps the company to deliver on CSR initiatives to be more environmentally conscious. The employee travel animation also emphasised how the increased savings would benefit important research initiatives that otherwise might not get off the ground without funding.

To prevent viewers from clicking away from the animation too early, our video production team carefully selected a friendly voiceover and energetic jazz music to both entertain and help maintain focus on the message. This strengthened the appeal of the visuals and effortlessly transitioned the audience through each stage of the animation.

“The Travel Smart animation has finally done the rounds, and everyone loves it, including our CEO. He is even going to put a link to it in his next staff bulletin.

Thanks Tom for the speedy work – it looks brilliant! You’ve all done a fantastic job on this, thank you!”

AstraZeneca

Motion graphics

Animated content

We focus on content creation that connects with audiences in a personal way. Our animation production team created a fun and memorable series of motion graphics to help AstraZeneca's internal communications team make their global on-boarding programme more engaging.

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Sage

Animated video content

Animated video content

We understand the power of engaging presentation design, effective content creation and seamless video production. We helped Sage demonstrate the future of financial software to more than 5,000 professionals at a major industry event by combining stunning motion graphics with compelling live video.

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AstraZeneca

Employee engagement documentary

employee engagement

How do you create an employee engagement documentary that will be effective across a global workforce? This was the challenge AstraZeneca brought to our content creation and video production teams, following a shift in the company’s corporate strategy.

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