UK Fuels are expanding rapidly and recruiting new staff on a monthly basis. As a result, they recognised the need for a financial recruitment brochure design that gives potential candidates an overview of the benefits and expectations that come with working for the company.
The client wanted to convey a number of key points within the brochure to both entice and reassure candidates that they where making a sound decision when joining the team. The approach split the financial recruitment brochure into two, firstly dedicated to company history, location and general information and secondly the core areas and opportunities that are available to graduates working within the Financial Services team.
The use of testimonials, photographs of current graduates and the use of ‘flowing’ graphic lines give the sense of a journey all help bring the brochure to life and provide a sense that this is a ‘real’ opportunity to drive their career forward.
The financial recruitment brochure has enabled UKFuels to drive the graduate programme forward and provided the company with the means to reach and appeal to the cream of the graduate crop.