This internal newsletter design proved an effective way of reaching – and engaging – a large audience regularly.
Many large companies have taken a step away from print for their internal communications, favouring instead communicating to employees electronically. There are many benefits: increased speed of creation, reduced production costs, and reduced environmental impact, to name but a few. Something to bear in mind is how important it is for your newsletter to rise above the noise of everything else in your employees’ inboxes. The way a newsletter is not only designed, but also built, will help you overcome this barrier.
The main focus of this newsletter was its user-friendliness, to allow our client to make quick and regular updates; it also had to be recognisable, memorable and engaging.
The newsletter design also had to accommodate a large number of articles in each issue. To help the reader find their way around the newsletter, we designed a colour-coded index with links at the top of the page help navigation. The newsletter design follows a template structure allowing us to build each issue quickly and easily, whilst also instilling a sense of familiarity and consistency for the reader.
The familiarity factor for the reader is enhanced in the internal newsletter design with the use of icons denoting regular features appearing in each issue. Another ingredient in successful newsletter design is short and punchy articles that maintain the reader’s attention and interest.