Our client has over 25 years experience in freight transportation and logistics, and is one of the UK’s most experienced shipping and logistics companies. Proud of their specialised expertise on the complexities of international shipping across all market sectors, they asked us to produce a logistics website design that made it easy for their target audience to find them amongst the competition, capture their audience’s attention and ultimately increase online enquiries.
We updated K&L Freight’s existing design style and layout and increased their visibility by improving their Google rankings through targeted SEO (Search Engine Optimisation). A clean and uncluttered logistics website design contributes to easier navigation that helps the audience focus on the benefits of our client’s services.
Inspired by their logo colour scheme, we introduced professional black & white images and used their own vibrant red to highlight specific sections within the website, and also bring out hero elements within the image: K&L Freight’s containers.
Our digital team created the site in WordPress to allow our client to update it with the latest news and content in a timely manner.
The logistics website design, and the results it produced, generated great feedback from our client. Martin Kidd, K&L Freight’s Director, said:
“I would recommend this company for all of your website design requirements, they seem to know exactly what the client wants and how to achieve the best results. Well done Parker Design!!”