We created a retail logo design that perfectly represents our client to its target market and provides longevity and flexibility.
With online sales now accounting for 12% of the UK retail trade (source: Centre for Retail Research, Nottingham) it is crucial that retailers consider this within their branding and marketing, as well as their overall business strategy. As well as targeting the whole of the UK through their online ecommerce website, Furniture Bargains To Go also established four North West based retail outlets, allowing themselves to cater for a variety of purchasers.
The retail logo design was to be used across a wide variety of media and applications, from digital to fascia signage and everything in between, so we had to take this into account when developing concepts.
To ensure the brand looked its best in the two most customer-facing applications – the website and the shop front signage – we created a longer rather than a square logo.
The red label icon immediately triggers the audience to connect with the concepts of a ‘good deal’ or ‘discounted price’, the foundation of our client’s business model.
“We have used Parker Design on corporate, web, literature and store design projects for over 15 years.
Parker have provided a super service, great designs produced under very tight time constraints. I would have no hesitation in recommending them.”
A soft-edged, contemporary sans serif typeface denotes a friendly and welcoming business, and the blue-grey colour of the typography maintains a trustworthy and professional impression.