The stunning scientific recruitment brochure we created for AstraZeneca helped the company attract top research talent to the North West and highlight their credentials as a global leader in life sciences innovation.
Following the high-profile opening of their new research and development centre in Cambridge, the company wanted to create a targeted recruitment tool that would continue to drive interest in their Macclesfield site.
In addition to attracting top life sciences talent to the North West, the scientific research brochure would raise awareness about the importance of their Macclesfield site in manufacturing, packaging and distributing the new medicines developed in Cambridge to the global market.
The client needed more than just a standard printed piece, so we created a distinctive look and feel that reminded readers of a scientific magazine.
With our client’s strict brand guidelines always in mind, the editorial style photography mixes scientific imagery with North West lifestyle shots. The clean, contemporary design and aspirational stories turn the brochure into a tool that showcases the region as a centre of scientific endeavour – one with a strong history of innovation and an exciting future ahead.
In addition to managing the design and print of the scientific recruitment brochure, we also created a digital page turn. The final piece was extremely well-received by AstraZeneca, both internally and externally, helping to cement the company’s Macclesfield site as an exciting and forward-looking operation that plays a vital role in the company’s future growth.