Chris Wood

Senior Designer

“I was taken aback by the friendly yet professional atmosphere. It was a chance for me to really push myself as a designer”

I have always enjoyed being creative; from an early age I used to sketch, build and draw nearly everyday but it wasn’t until I was doing my GCSEs that I realised my love for graphic design.

At that age I found it amazing that I could channel my creativity into crafting a piece of work that could be seen and used by many everyday and I am lucky enough to say I still get that enjoyment. There’s something nice and rewarding about seeing your work on the shelf in a shop or up in lights over a building.

The majority of my experience comes from my six years ‘on and off’ working for Shop Direct; Europe’s largest online retailer. I first entered the studio on work experience during my A Levels, then began freelancing immediately after before joining full time as a Junior Designer in 2009. A year later I decided to go to University. I spent 3 years at The University of Leeds studying Graphic & Communication Design; while returning to freelance during term holidays. I went back to full time work for Shop Direct as a Graphic & Web Designer in the Summer of 2013. I worked on a huge variety of jobs there over the years such as web & email design, catalogue design, art direction, interior design & branding. Finally, I was given the task of designing the new corporate identity before I left for Parker Design. I would say my strongest skill is branding and identity, I love the challenge of channelling a company’s values and passions into a living breathing brand that people can relate to.

I joined Parker Design in January 2014. When the opportunity to join Parker Design came, it was an easy decision for me. On my first visit to the studio I was taken back by the friendly yet professional atmosphere. It was a chance for me to really push myself as a designer, working with a wide range of formats and with number of different clients from small local businesses to big corporate names such as Sage and AstraZeneca.

In my spare time I like to take to the golf course, I think it’s a great way to socialise and get outdoors. I’m also into my cars, I’d love to get a nippy two seater one day to take round a track once in a while! As well as this I’m into film, gaming and I’m a keen Liverpool FC fan and try to get to Anfield as much as I can. Being a generally outgoing person I will give anything a go and love trying new things.