Pinpoint Digital

When designing trade press advertising you only have a few seconds to grab the reader's attention. To bring Pinpoint Digital's desktop archiver to life in their trade press advertising, we decided to photograph it in use.

We were asked by Pinpoint Digital Systems to carry out a web design & development project for their PushToDocuware software product – a unique way of recording paper-based business documents and filing in a digital format.

Occasionally, there are company logo designs which just fall in to place, and sometimes a logo can go through many stages of development. The Pinpoint logo design is definately of the former.

Pinpoint required a suite of graphic icons to use in their Push to Docuware website and document scanning software product to give a consistently branded look and feel that complemented the website and logo designs.