With such a new brand, it was essential that Sphere Security’s brochure graphic design not only detailed the range of services offered by the company, but that it also embedded their new brand identity with the target audience.

Challenge

Having created their new brand identity, security specialists Sphere entrusted us with their brochure graphic design to build the company’s suite of sales and marketing collateral. With such a new brand, it was essential that the brochure not only detailed the range of services offered by Sphere, but also embedded the brand identity with our client’s target audience.

Solution

To give the feeling of credibility, strength and professionalism required in the security sector, we created the brochure graphic design using crisp typography and clean and uncluttered page layouts that allow the reader to focus on the information being communicated. To reinforce the brand, our design relies on strong use of the brand’s distinctive colour palette by subtly introducing the Sphere green into each of the arresting monotone images.

The use of stunning professional photography plays a key role in elevating the brochure design, embedding the concepts of safety, security, attention to detail and customer service in the mind of the target audience.