How has marketing changed during Covid-19?
Here we look at how Covid-19 has crushed most marketing budgets, made a significant dent in the channel mix, and changed the way we think about language when speaking to audiences.
xThe importance of branding in the Education sector
The importance of branding in the Education sector cannot be underestimated: "Our rebranding raised the bar visually and has had a quite profound effect in the culture of the school".
xInfographic Design – 5 infographics to engage your audience
Here we share 5 creative infographic ideas that have maximised the effectiveness of our clients's marketing efforts as they help communicate complex messages in a compelling way.
xBrochure design, time for a rethink? – 2 of our designers share 4 key elements to consider
We had a chat with Parker Art Directors Paul Ellis and Tom Hubbard to draw on their experience creating brochure designs that are as striking as effective.
xReport Design – Make it count
Report design – pages of graphs and tables filled with B&W statistics? Perhaps not the most effective approach to engage your audience. To really bring your audience together around your efforts, your annual report design must be an engaging and accessible read, and celebrate your achievements.
xBranding Design – 5 ways good brand design can help your business
Like every individual, each business is unique, so the brand that represents all that you are must also be unique to make a lasting impression. Here are just 5 examples of ways we've helped clients achieve a variety of goals.
xDigital or Printed Newsletter Design? – Don’t see them as complete opposites
When it comes to newsletter design, and other comms materials, there has been constant debate in the last few years on the pros and cons of print vs. digital. Is print still relevant?
xVirtual Events – How to make them a success
Virtual events can be the solution to the multitude of in-person events that have already been cancelled due to the Coronavirus pandemic. But is it a question of simply repurposing the content you planned to use for your cancelled event?
xEmail Marketing Campaigns – To email or not to email?
If after speaking to your Data and Legal teams, you're no longer having nightmares about GDPR, you can reconsider email as one of the most powerful communications and marketing tools available to reach your audience, large or small, business or consumer.
xEffective Marketing Materials – Not just a pile of brochures
Marketing materials or collateral is no longer just a sales brochure or a handful of leaflets...
xPresentation Design – PowerPoint or Prezi: which one’s better?
It was back in 1987 when the world first heard of PowerPoint (actually, it was launched as “Presenter”). But let’s leave recent history behind and concentrate on today: should you choose PowerPoint or Prezi?
xSocial Media Marketing and Coronavirus – Spike in traffic
With all of us spending more time at home, we've also been spending more time on social media, not just looking to pass the time, but also looking to social media to fill the void left by the reduced levels of interaction with other people...
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