Report design – pages and pages of black and white statistics-filled tables and graphs. Perhaps not too appealing? Perhaps not the most effective way to engage your audience?
To really bring your audience together around you and your team’s efforts, your report must be a celebration of your achievements.
And relying on beautiful, original and effective report design to communicate what your company has achieved will do that and go beyond; an engaging visual and reading experience will reassure your audience – whether they’re customers or investors – that yours is a company that is not just proud of past achievements, but it’s also an organisation that looks forward and cares, that they’re in good hands.
Be bold from the start, lead with confidence
Put customers and the communities you support first
Bring your message to life
The human brain processes images faster than words – use infographics and icons to transmit key achievements.
Let colour help you structure how you tell your story
Striking images can speak volumes about your aims, achievements, and the scale of your efforts
Being playful can go a long way to make a memorable impression on your audience
Energise your audience to encourage them to want to know more
Share your achievements with everyone
Going digital with your reports immediately lets you reach a much wider audience, and lets them take control.
Make it personal
In the report we designed for Act4Africa, a fast brush stroke style nods at the human impact of the work carried out by the health and education charity.
Let your people address your audience directly
These are just some examples of how our report design expertise has helped clients in a wide range of sectors reach audiences in meaningful ways.