Report Design – Make it count

Report design

Report design – pages and pages of graphs and tables filled with black and white statistics? Perhaps that approach may not be the most effective way to engage your audience.

To really bring your audience together around you and your team’s efforts, your annual report design must be an engaging and accessible read, and focus on celebrating your achievements.

And relying on beautiful, innovative and effective report design to communicate what your company has achieved will engage audiences and go beyond. An engaging visual and reading experience will reassure your audience – whether they’re customers or investors – that your company isn’t just proud of past achievements, but it’s also an organisation that looks forward and cares, that they’re in good hands.

Below are just a few tips on how to turn your report design into an engaging and effective communications tool.

– Make an impact from the start

With report design, you can make an impact even before your audience have turned to page 1. So be bold from the start, lead with confidence.report design

The front covers on these two report designs act as strong hooks to entice audiences to find out more thanks to unique visuals that create intrigue.
Report design

– Remember who your work for

Create an emotional connection between your customers and shareholders by putting the communities you support first. Stock photography, images of real customers or even a playful illustration can really enhance your report design.

report designreport designreport design

– Find interesting ways to visualise your data and processes

The personal touch of a hand-drawn illustration can be a powerful way of communicating your commitment to the communities you serve, and will really bring your message to life.report design

With the human brain processing images faster than words, using infographics and icons will help you communicate key achievements in ways that will make the information more digestible for your audience.

report design

– Remember the importance of structure

Report design

Finding the right way to combine colour and images, and playing with font styles and sizes will turn your report design into an uncluttered and effective piece of collateral, regardless of the amount of content that needs to be included.

Annual performance report

– Give images as much importance as your statistics

Striking images can speak volumes about your aims, achievements, and the scale of your efforts, so make sure they’re a key element in your report design.

report designAnnual performance reportreport design

You can also use images to “speak” directly to your audiences.

report design

– Be playful

Adding a sense of fun to your report design will show your audience that you like to do things differently.

report designReport design

– Go public

Going digital with your reports immediately lets you reach a much wider audience, and lets them take control.

 

These are just some examples of how our report design expertise has helped clients in a wide range of sectors reach audiences in meaningful ways.

Have a look at our case studies in detail if you need to know more, or get in touch.