An annual report is one of the most important communication tools for any business, and it helps tell a company’s story through a message of transparency and accountability. Annual reports help communicate to both internal and external audiences a company’s values, why it believes in those specific values, and how they are brought to life with tangible actions and results. They generate engagement and trust.
Effective annual report design helps bring company strategy, ethos and the impact of data to life. It presents high level information and drilled-down detail in a visually pleasing way thanks to a combination of typography, visual devices, strong imagery, and even the use of space.