Electricity North West

Financial report design

financial report design

Our creative strategy of logical structure mixed with carefully selected visual features delivered a financial report design that successfully communicates the company’s achievements.

Background

The work carried out by Electricity North West is vital to the communities it serves. The company owns, runs and maintains the region’s electricity network, connecting over 2 million properties and 5 million people to the UK’s National Grid. Our client is committed to shaping the future of electricity supply, a commitment they demonstrate through regular communications with customers and shareholders.

Challenge

We had previously worked with the client on a fresh and engaging annual report, and this time they asked us to produce a more corporate design in line with their recently updated brand guidelines. Within these new requirements, the report still had to make a significant impact on the audience by communicating the company’s achievements in an appealing way.financial report design

Solution

Our design strategy was based on structuring content in a clear and logical way, and combining it with a careful selection of interesting design and visual features to keep the audience engaged.financial report designfinancial report design

Infographic-style illustrations, a narrow colour palette, high quality professional photographs and a rounded yet business-like font all help bring the corporate message closer to customers and shareholders.financial report designfinancial report design

We produced a graphic device for the front cover that adds movement and energy from the start, and we then used it throughout the financial report design to ensure continuity and maintain interest.financial report design

Highlights

  • Key statistics are presented in uncomplicated graphs, tables and infographics to focus the reader’s attention on the company’s achievements.
  • Limiting the use of photography to a carefully selected handful of images of customers and staff at work maximises impact of the stats being presented.
  • We also designed an engagement report for submission to Ofgem, the industry’s regulatory body.

financial report designfinancial report design

BrightHR

Report design

Report design

BrightHR needed the support of a design agency that understood their business and could articulate their fun and innovative brand in print design form. To gain the support of their investors and shareholders, we were tasked with creating a report that communicated their ethos and strategy.

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Dee Valley Water

Company annual report design

financial report design

An engaging financial report design that helped our client launch their new vision, values and strategic framework.

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Electricity North West

Corporate annual report design

Corporate annual report design

We created a corporate annual report design that delivered much more than information – it made for thought-provoking and engaging reading.

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