Our creative strategy of logical structure mixed with carefully selected visual features delivered a financial report design that successfully communicates the company’s achievements.
The work carried out by Electricity North West is vital to the communities it serves. The company owns, runs and maintains the region’s electricity network, connecting over 2 million properties and 5 million people to the UK’s National Grid. Our client is committed to shaping the future of electricity supply, a commitment they demonstrate through regular communications with customers and shareholders.
We had previously worked with the client on a fresh and engaging annual report, and this time they asked us to produce a more corporate design in line with their recently updated brand guidelines. Within these new requirements, the report still had to make a significant impact on the audience by communicating the company’s achievements in an appealing way.
Our design strategy was based on structuring content in a clear and logical way, and combining it with a careful selection of interesting design and visual features to keep the audience engaged.
Infographic-style illustrations, a narrow colour palette, high quality professional photographs and a rounded yet business-like font all help bring the corporate message closer to customers and shareholders.
We produced a graphic device for the front cover that adds movement and energy from the start, and we then used it throughout the financial report design to ensure continuity and maintain interest.
- Key statistics are presented in uncomplicated graphs, tables and infographics to focus the reader’s attention on the company’s achievements.
- Limiting the use of photography to a carefully selected handful of images of customers and staff at work maximises impact of the stats being presented.
- We also designed an engagement report for submission to Ofgem, the industry’s regulatory body.