Electricity North West

Financial report design

financial report design

Our creative strategy of logical structure mixed with fresh and engaging visuals delivered a financial report design that successfully communicates the company’s achievements.

Background

The work carried out by Electricity North West is vital to the communities it serves. The company owns, runs and maintains the region’s electricity network, connecting over 2 million properties and 5 million people to the UK’s National Grid. The company is committed to shaping the future of electricity supply, something they demonstrate through regular communications with customers and shareholders.

Challenge

We had previously worked with our client on a fresh and engaging annual report. This time they asked us to produce a more corporate design, in line with their recently updated brand guidelines. The report still had to make a significant impact on the audience by communicating the company’s achievements in an appealing and memorable way.

Solution

To add movement and energy from the start, we produced a graphic device for the front cover, and we then used it throughout the financial report design to ensure continuity and maintain interest.financial report designfinancial report design

A clear and logical structure, combined with a careful selection of interesting design and visual features keep the audience engaged.Financial report designfinancial report designFinancial report designfinancial report design

Infographic-style illustrations, a narrow colour palette, high quality professional photographs and a rounded yet business-like font all help bring the corporate message closer to customers and shareholders.Financial report designfinancial report designfinancial report design

Limiting the use of photography to a carefully selected handful of images of customers and staff at work maximises impact of the stats being presented.financial report design

Key stats are presented in uncomplicated graphs, tables and infographics to focus the reader’s attention on the company’s achievements.financial report design

We also designed an engagement report for submission to Ofgem, the industry’s regulatory body.

Act4Africa

Impact report design

Impact report design

After working with the charity to refresh their brand, we produced an impact report design that outlines how their programmes are making a real difference in the communities they support.

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N8 Research Partnership

Economic report design

economic report design

Our print design team created an economic report design that effectively communicates the value and impact that research and innovation have in regional development.

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BrightHR

Company report design

Report design

BrightHR needed the support of a design agency that understood their business and could articulate their fun and innovative brand in print design form. To gain the support of their investors and shareholders, we were tasked with creating a report design that communicated their ethos and strategy.

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