A company annual report design that helped our client launch their new brand vision, values and strategic framework to customers and investors.
Following our client’s recent rebrand, we were tasked with producing an engaging company annual report design. As one of the first high profile pieces to showcase their new brand, the report would help launch the company’s updated vision, values and strategic framework.
Following on from the annual report we created for them a year before, the new company annual report design would be a vital communication tool for key stakeholders.
Dee Valley Water supplies drinking water to domestic and business customers across North East Wales and North West Cheshire, and the design had to focus on this year’s theme – vulnerable customers. Our financial report design had to strike a balance between a potentially daunting read of 108 pages of data-rich content, and make it attractive to maximise engagement and understanding.
To maintain reader interest, we introduced different treatments for the wide range of imagery: hero images are shown in full colour, with smaller ones using duo tone to avoid distraction from the content around them.
This company annual report design represents the first experience of the new brand for many of the audience. It includes a new colourways and logo design, serving as a continuation of last year’s efforts to refresh their image and communicate their ethos.
We added graphic elements such as curved lines that keep the content dynamic and help the reader with the flow of information by adding emphasis and focus. We also managed the fulfilment on behalf of our client, mailing out to key stakeholders and shareholders in the UK and abroad. We produced online versions for our client’s website, as well as an abridged version of the report for internal use.
The uncoated stock we chose ties in with Dee Valley Water’s environmental stance. It’s mindful of design and budget constraints, as well as audience expectations. We also ensured we didn’t use heavy stock, adding to the user experience, as well as keeping printing and mailing costs down.