Did you know your chance of attracting traffic to your stand could be only around 3 seconds long?
Visitors will enter the exhibition hall, look around and, hopefully, notice your stand. In just 3 seconds, they’ll assess your exhibition stand, figure out what you’re promoting, and how you’ve done it. So what can you do to maximise that short amount of time so visitors don’t walk on by and just follow the fixed agenda they came with?
Here are 6 tried and tested ways to attract delegates to your stand and entice them in.
1 – Tower over the competition
Height can go a long way to make delegates notice your stand.
Even if you’re being cautious with your budget, adding height to your exhibition stand, whether you achieve it with structure or by suspending elements above your stand, will immediately help you command authority. Straight away you’ll be seen from all corners of the hall, acting as a magnet and hinting at where you stand against competitors.
We helped Sage steal the show at Accountex with this 300sqm stand
A couple of years later, a 7m-diameter circular LED screen suspended 6 metres above the ground turned heads
2 – Let there be light
Light, in this case combined with height, plays an essential role in both Sage stands, increasing their power to command attention across the hall.
3 – Give your audience the opportunity to shine
Add elements of interactivity and fun to your experience or exhibition stand, and you’re guaranteed to attract audiences and get them to really absorb your message, whether you’re trying to promote your product or want to generate awareness about your latest initiative.
Want to see why we gave shoppers a golden toilet and asked them to ‘sit on the throne’? Have a look here.
Introducing games as part of the experience also acts as an extremely effective hook to attract passers-by into your exhibition stand
4 – Who doesn’t love a freebie?
Offering free barista-style coffees, even ice-cream, is guaranteed to be a draw for the crowds and a great conversation starter.
Free quality refreshments isn’t just a magnet to attract delegates – by playing with the senses, you’re helping embed your experience, your brand, in the minds of your target audience, who will walk away with the perception that you and your company strive for quality and customer satisfaction in everything they do.
5 – Get to them before they get there
Maximise the wide range of marketing opportunities available to attract the maximum number of delegates.
A well thought-out targeted campaign, whether email, direct mail, social media, advertising online or in print, will give you the opportunity to engage with potential attendees days, weeks, or even months before the doors open.
Give them a sneak peek of your new offering, remind them of last year’s show highlights, or even tease them with the new exhibition stand design and you’re guaranteed to whet their appetite.
6 – Get creative
Turn your product into the star of the show to generate curiosity and get crowds flocking to your space.
That’s what we did for Nix & Kix at Taste of London – create a different kind of brand experience that generated maximum impact, and a 12% uplift in sales at Tesco.
All thanks to maximising the unique and instantly memorable packaging design and shape of the Nix & Kix can. By stacking up the cans in different configurations, even making them double up as ‘fridges on wheels’, we added a playfulness that attracted people to the space, as well as versatility to the design, maximising our client’s investment in different shows.