News & blog

As the strictest Covid restrictions gradually lift all over the world, and with appetite for in person events getting stronger, is it time to start considering exhibitions again? These 6 tried and tested exhibition design and experiential ideas will help you attract delegates to your stand.

As employees gradually return to the office, it’s now more important than ever to revitalise or even totally rethink your office space.

The importance of branding in the Education sector cannot be underestimated: “Our rebranding raised the bar visually and has had a quite profound effect in the culture of the school”.

Report design – pages of graphs and tables filled with B&W statistics? Perhaps not the most effective approach to engage your audience. To really bring your audience together around your efforts, your annual report design must be an engaging and accessible read, and celebrate your achievements.

With award season in full swing, the Exodus and Parker teams are celebrating at the Travel Marketing Awards again.

Here we look at how Covid-19 has crushed most marketing budgets, made a significant dent in the channel mix, and changed the way we think about language when speaking to audiences.

It’s now more important than ever to communicate with your employees, not just often, but also as meaningfully as you can, in ways that will keep staff engaged and involved, and motivation levels high.

With all of us spending more time at home, we’ve also been spending more time on social media, not just looking to pass the time, but also looking to social media to fill the void left by the reduced levels of interaction with other people…

“Keep it simple, and give your audience one thing to remember, not ten to forget”. That was the advice given by our Director Simon Hallows at a talk on exhibition design at ExCeL in London.

Our Director in London, Seth Hawthorne, recently shared his insight on visual storytelling and how brands can use it to develop more compelling content.

Whether attracting traffic to your website is about improving your sales figures, generating brand awareness, or creating differentiation against your competitors, there are many different ways to achieve your goal.

Today we’re celebrating with our client Exodus after coming home with the 2nd Place Award in the Best Use of Content Marketing category and Runner Up for Best Brochure.

Excitement has been building up at our Cheshire office this week as the Digital team look forward to attending the Northern Digital Awards ceremony on Thursday 28 January.

The team review their day at Manchester Animation Festival and stress the importance of narrative.

To support and improve design education in the UK, Parker Design is committed to providing creative learning opportunities for the next generation of great designers.

Our Production Manager James Harwood is back from his trek up Machu Picchu, and he’s (almost) lost for words.

Cycling 210 miles from our London office to our headquarters in Cheshire, the Tour21 team successfully kicked off Parker Design’s 21st anniversary in style, raising £14,000 for charity in the process.

Websites come in all different shapes and sizes, and have varying roles depending on – amongst other factors – the company, industry and location. Unfortunately many people still underestimate the real value a well planned website can offer their business.

In this highly visual and communication-driven era external factors such as fashion trends and technological advances can affect how a logo appears to customers and the industry. Keeping a logo up to date and ahead of the game is more important than ever.

“If it’s not pee, poo, paper, don’t flush it”. That’s what United Utilities were telling shoppers in Manchester recently…

Parker Design and Manchester Airports Group (M.A.G), the country’s largest UK-owned airport operator, have launched a fresh and timely advertising campaign to break down misconceptions that airport parking is expensive.

Time for our Digital team to celebrate after being nominated in two categories at the RAR Digital Awards – the culmination of months of great innovative work…

Managing Director, Andi Parker, discusses good design and the psychology of branding in Talk Business Magazine.

Parker Design is helping create opportunities for local students throughout Cheshire. Our Young Creative Professionals Programme challenges students to develop a strategy for a live client brief and offers an internship to top performers.

Our Creative Director, Mark Bowers, recently embarked on a 2,000-mile charity ride, raising more than £5,600 for MND research over a period of 10 days.

Parker Design’s Creative Director, Mark Bowers, embarks on a 2,000 mile Solo Motorcycle tour around Great Britain to support MND (Motor Neurone Disease) sufferers.

Parker Design Consultants have just been named best UK agency for ‘Print Design’, at the annual national RAR Awards as well as being nominated for 5 other awards and named as a Top 100 Agency for the second year running.

With such a variety of branding and marketing media available to businesses in the current market it is essential that a company’s corporate identity and brand style is consistent and professional.

There’s no room for R&R with Parker Design, and to prove it we decided to see what we were really made of, taking on the longest indoor karting circuit in the UK. An evening of high-speed bumper-to-bumper racing at Speed Karting in Warrington ensued – non-competitive of course….!

We are seeing QR codes everywhere today – on adverts, product packaging, billboards, buses, business cards, brochures – just about anywhere you can fit one. In this quick guide we explain the basics of what they are, how to use them and the benefits they can bring to your business.

At Parker Design we like to play (nearly…) as hard as we work. And with Jon’s regular doughnut deliveries a few of us are feeling the need to get out and about for some fresh air and physical exertion.

With the extensive list of sports events and national celebrations in the UK this summer it’s not surprising that the amount of marketing and advertising featuring associations to such events has grown significantly. So do these events present a real opportunity for UK businesses?