To help Raw London launch their new business proposition, we created a contemporary business stationery design that exudes personality and confidence, and perfectly gets across that our client does things differently.

Background

As part of Raw London’s shift from traditional video production house to branded content agency, our client needed a complete brand overhaul. As part of this process of change, they asked us to create a new business stationery design that would help them create a unique and lasting first impression.

Challenge

The new design would need to encapsulate the essence of their new business proposition: to help their clients change perceptions thanks to engaging and unique branded content. The new stationery would need to be as unique, engaging and memorable as the branded content ideas they develop.

Solution

Starting with the new brand, creative sessions around the concept of changing perceptions had led us to the almost endless possibilities that a hexagonal shape offers, and that perfectly sum up the concept of changing perceptions: by changing how the points in a hexagon connect to each other, we transformed it into basic 3D shapes; by focusing the eye on different areas – line connectors, coloured triangles – the shapes morph into totally different entities, which exist in their own right.

The next step was to develop the identity: we opted for a combination of playful and colourful shapes from the hexagon and what, at first sight, seems like a clean and simple logotype. Instead, the logotype moves away from convention and is positioned vertically, further stressing the message that Raw does things differently, to help their clients do the same.