B2B website development

This B2B website development solution helped a young company break into the energy market by inspiring trust.

Background

Dealoil, an independent oil and derivatives brokerage company, likes to do things differently. They have a fresh approach to business: forging long-lasting relationships with clients and suppliers. This helps them stand out against their competitors, in a sector largely dominated by tradition. After developing their brand, our client asked us to help them with their B2B website development project.

Challenge

The website had to seamlessly combine traditionally opposed concepts, by presenting a young and innovative company as one that inspires trust by offering quality and reliability.

Solution

We organised workshops with our client to determine the best approach. The combination of great typography, beautiful imagery and infographics tells a different story and communicates a message of confidence.

We applied a subtle animation effect to a few strong images, which keeps viewers interested and gives the website a really unique and modern feel. The imagery zooms and pans with each key message, paired with a typing animation that evokes our client’s very personal approach. The large banner has a parallax effect when users scroll through it – a first impression that feels like our client is communicating directly with their audience, enticing them to find out more.

We also designed an animated icon-led section to explain our client’s process step by step. 

The website automatically collects and imports the latest industry news making the homepage appear fresh every day and positioning our client as an expert in the oil sector.

The website also features a Content Management System (CMS) so that our client can update it quickly and easily, including written content and images, while a client login section allows Dealoil to share reports and contracts with their clients in a secure environment, reaffirming the concept of trust.