Choose a Fuel Card

Custom website design

custom website design

The Choose a Fuel Card project required a range of different skills including branding design, custom website design, website development and database integration.

As part of the initial website design process, we included the design of the logo and an appropriate colour palette.

In this case, our research led us to use orange as this was a rather unused colour amongst the different fuel brands, also conveying a sense of low cost and value.

The use of high-fidelity wireframes was essential in allowing us to make sense of all the initial data, as well establishing the best layout and structure of the custom website design – making sure the user journey was as easy as possible was most important.

Also, the website design and relevance of the product comparisons needed to be well planned and executed. This required us to create a specific step-by-step multiple choice user interface that enabled the user to easily find the most relevant fuel cards.Choose-a-fuel-card Web Design Cheshire

During the user experience (UX) testing, the multiple choices were refined and limited to four drop down lists, each question in the process generated and displayed in real time, based on the previously chosen answers.Choose-a-fuel-card Website Design Cheshire

A bespoke database was developed to hold the details of all the fuel cards. Making use of AJAX technology, including jQuery, the custom website design enables users to drill down to the most relevant fuel cards for them – in a seamless motion where the page is updated without any unsightly page reloads.


WordPress development

wordpress development

The edc fuel card gives access to an expanding network of refuelling locations across major European territories including Belgium, France, Germany, Luxembourg, The Netherlands, Spain, Denmark, Slovenia, Austria and the UK.


Ocean Spray

Multilingual web design

Produced in six languages – Spanish, French, German, Dutch, Japanese and Chinese – and consisting of approximately 24 pages per site, the WordPress multilingual web design has reached a large proportion of Ocean Spray's overseas market.