Ecommerce website development

Using ecommerce website development to drive sales by improving the user experience.

Stormguard Rainwater Systems offers a range of pressed, extruded and cast aluminium rainwater systems. Their offering includes standard design and bespoke products for every type of domestic, commercial or industrial building. The company has maintained a reputation for quality in both design and manufacture with architects and contractors since the 19th century, and determined to continuously innovate and be ahead of competitors, they asked us to update their existing website. The new design includes an ecommerce catalogue that effectively showcases their extensive product range and it also hosts information pages that position Stormguard Rainwater as experts in their sector.

Recent studies reveal that shopping cart abandonment rates continue to rise: currently average rate is around 68%, that means that only 1 in every 4 customers complete a purchase. Our ecommerce website development solution focuses on ease of ordering and increasing speed of purchase by showcasing our client’s wide product range in a clear and appealing way. The fully responsive design highlights product photography and features, and its simplified navigation improves the User Experience (UX) and User Interface (UI). A scrolling slider featuring a selection of products makes the most popular ones quick and easy to find. Including a guest checkout also contributes to a fast and seamless experience as it lets customers complete a purchase without having to register their details.

A streamlined CMS (Content Management System) allows our client to update with new content quickly and easily. We chose Woocommerce for our ecommerce website development solution, a very flexible tool that gives our client full control. It contributes to improved reporting and sales, allows for upsells and cross sells, and inclusion of embedded news, blog and links to our client’s social channels.


  • Worldpay gateway integration.
  • Self hosting (non cloud based, client owns their own data).
  • Inventory management.
  • Product variables, with control over prices, stock and images, with size variations (e.g. small, medium, large, etc).
  • Flexible shipping options with basket calculator.

The ecommerce website development solution also includes a RIBA (the Royal Institute of British Architects) Product Selector, a building products library for the trade.