Food industry report design

We delivered a food industry report design that helped our client maintain its authority in the food and beverage sector.

Background

The analysis of food and its nutritional properties is becoming increasingly sophisticated. A large body of independent research and clinical trials confirm global health claims and back up the designation of cranberries as a ‘super food’.

Backed by one of the world’s leading fruit ingredient suppliers, the Ocean Spray Ingredient Technology Group (ITG) is dedicated to researching and developing new cranberry products for consumers worldwide.

Challenge

To help our client maintain an authoritative voice in the industry, we were asked to create a highly engaging food industry report design that shared scientific knowledge, while highlighting cranberry as a versatile ingredient with significant health benefits.

Solution

Making the most of the company’s rich brand colour palette, we used it to highlight data within the food industry report design and visually connect with a wider audience.

Switching to a landscape orientation, the food industry report design incorporates stunning photography – including shots of the cranberries being harvested and product images. We also used shapes and elements from the logo to establish a more sophisticated look and feel for the collateral.

This not only helped separate the document from other industry reports, it helped bridge the gap between the researchers and the manufacturers who would ultimately be making decisions about which ingredients would be appealing to consumers in their products.

As a result, our client was extremely pleased with the final food industry report design that we had developed for them. It helped with their efforts to effectively communicate in the industry, sell the versatility of cranberries as a product ingredient, and deliver key messages about research and health information for consumers.

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