We designed a report that helped our client maintain its authority in the food and beverage industry.
The analysis of food and its nutritional properties is becoming increasingly sophisticated. To help our client maintain an authoritative voice within the food and beverage industry, Parker Design created a highly engaging food science report design.
Backed by one of the world’s leading fruit ingredient suppliers, the Ocean Spray Ingredient Technology Group (ITG) is dedicated to researching and developing new cranberry products for consumers worldwide. As we had previously worked with the client to develop a corporate brochure, interactive sales DVD and a series of multilingual websites, our creative team was asked to produce a food science report design that shared scientific knowledge, while highlighting the cranberry as a versatile ingredient with significant health benefits.
A large body of independent research and clinical trials have been undertaken to confirm health claims and to back up the designation of cranberries as a ‘super food’. Making the most of the company’s rich brand colour palette, our designers immediately sought to enhance this data and make it visually connect with a wider audience.
Switching to a landscape orientation, the food science report design incorporated stunning photography – including shots of the cranberries being harvested and product images. Our creative team also used shapes and elements from the logo to establish a more sophisticated look and feel for the collateral. This not only helped separate the document from other industry reports, it bridged the gap between the researchers and the manufacturers who would ultimately be making decisions about which ingredients would be appealing to consumers in their products.
As a result, the client was extremely pleased with the final food science report design that we developed. It facilitated their efforts to effectively communicate within the industry, sell the versatility of cranberries as a product ingredient and deliver key messages about research and health information for consumers.