Alison Allmand Smith

Food website design

food website design

A vibrant and fresh food website design that helps the client connect with health-conscious consumers.

Background

The health food market has seen significant growth in the last few years thanks to a widespread interest in improved healthy eating and wellbeing.* The impact of this growing trend is that individuals – keen on consuming fresh, organic, locally-sourced produce – are seeking out information about suppliers, recipes and products that contribute to a healthier lifestyle.

Challenge

Recommended to us by an existing contact, our client asked our digital design team to produce a compelling food website design that would increase exposure as an independent photographer and food writer.

Acting as a resource for audiences interested in healthy, happy living, the lifestyle blog needed to allow our client to engage with website visitors and establish a following with fresh and appealing content.

Solution

The website design we produced is focused on our client’s passion for home cooking and ‘eating virtuously’.food website design

The vibrant colour palette and clean design of the lifestyle blog is visually appealing, immediately pulling readers into each article. The bold choice of colours and typography perfectly complements photographs of fresh ingredients and mouth-watering recipes.food website design

The simplicity of our design makes it easy to navigate and helps establish a connection with viewers by allowing the content to be the focus of the experience.food website design

We wanted to make it easy for the client to update the website, so our development team opted for WordPress as the Content Management System (CMS). The custom CMS features allow Alison to input recipes, including the write up, ingredients list, a headline image and a grid to include multiple images for each article.food website design

The build is fully responsive, ensuring users can access the website with any device, whether they’re in the kitchen, or at a farmer’s market exploring the latest food trends.

The food website design also includes a photography gallery with clickable images and fully integrates our client’s preferred social media platforms – Instagram, Pinterest and Twitter – for improved shareability. We also enabled Disqus social commenting functionality, to allow our client to maintain a dialogue with her followers.

(* source – Forbes)

Nix & Kix

Food and drink expo stand

Food and drink expo stand

With sold out products on the last day of the show and a 12% uplift in sales at Tesco, this versatile food and drink expo stand was a huge success for our client.

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LIMB-art

Ecommerce web design

Ecommerce web design

With this ecommerce web design project, we not only delivered a sales-focused and cost-effective solution for LIMB-art, we also helped our client encourage their audience to embrace and be proud of their individuality.

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Allmed

Responsive web design

responsive web design

The Allmed family only came together a few years ago, but their heritage goes back over 30 years. Our client needed a digital agency that would help them create a new web design to communicate their mission to do things better, together.

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