Bright, colourful and playful – a striking and functional information pack design for BWMacfarlane’s.

Background

Our client is a leading, independent chartered accountancy practice whose heritage can be traced back to 1926. The company provides a whole host of business support and accountancy services. Big enough to deal with the complexities of large clients, and small enough to provide a personalised service, their client base ranges from charities and large companies to families and individuals.

Challenge

To devise an information pack design that would encourage BWMacfarlane’s audience to interact and find out more about the wide range of services provided by our client.

Solution

From the pack concepts, we developed the DL-sized ‘pocket’ with inserts – a format that proved fun and effective from the start. Much smaller than a conventional corporate folder, this sleeve-style pack gave BWMacfarlane’s literature a unique and distinctive look.

The interesting format, colourful approach and beautiful photography immediately draw audiences to pick up the pack and reveal what’s inside.

The colour-coded inserts give the information pack vibrance and dynamism, reflecting the character of the pro-active business. It also represents the wide and varied scope of BWMacfarlane’s client portfolio, and the breadth of accounting skills.

We chose a smaller size to make it attractive – manageable – to users, as well as to keep print and mailing costs low.

Have a look at other marketing collateral designs we have produced over the years.