Kingspan

Product advertising design

This effective B2B product advertising design helped boost awareness and contributed to an increase in sales enquiries.

As a world leader in energy efficient, high-performance building solutions, Kingspan was looking to increase awareness of their innovative roofing system, Topdek. We worked closely with the client’s internal team to develop an ad campaign and product marketing strategy that would generate interest among their audience.

Our design focused heavily on the needs of architects and building design managers. Customer research revealed that, although our client’s product was superior, there was a lack of awareness in the market compared to traditional roofing solutions. As architects only think about roofing during certain stages of the building design process, it was important to help them associate the client’s product with certain types of projects.

Previous ads had focused on brand and product name recognition, but didn’t include much detailed information. To simplify the new advertisements and make them more educational, we combined high quality images of actual roofing projects with a detailed illustration of the roofing solution and a short descriptive paragraph. This demonstrated how quick, reliable and easy to install the product was compared with other options on the market, and clarified how the system could be used to achieve visually stunning results.

We also developed a variety of slogans to tie the campaign together under a key theme. The client selected Top that, which played on elements from the product’s name and helped communicate that its benefits make it a market leader. This slogan was used in the product advertising design for both print ads and email communications in building publications.

Kingspan were extremely pleased with the ad, which contributed to a significant increase in enquiries and helped drive traffic to the company’s product microsite.

Chill Factore

Integrated advertising campaign

integrated advertising campaign

We helped Chill Factore customers experience the thrill of a winter holiday with a punchy integrated marketing strategy that delivered results. As a marketing agency that combines technology with stunning creative, we can help you develop a digital strategy to effectively target your audience.

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Giti Tire

Advertising campaign

advertising campaign

Parker Design is a marketing agency that understands how powerful memorable advertising can be. The versatile and cost-effective marketing strategy and campaign we devised for Giti's new series of all-terrain tires, allowed sales teams to successfully target B2C and B2B customers throughout Europe.

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Ocean Spray

B2B campaign design

B2B campaign design

Parker Design is the marketing agency that can effectively develop solutions to target any kind of B2B customer. To introduce cranberries as a premium ingredient to UK food manufacturers, we created a B2B campaign design that communicated the quality, health and consumer appeal of their products.

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