Orchard Gate
Residential property brochure
Orchard Gate
Residential property brochure
A residential property brochure design that helped promote a unique new development in a beautiful rural location.
Challenge
To help promote a unique courtyard development of six character properties set within a beautiful rural village location, our brief was to design a residential property brochure that transmitted the unique character and essence of Orchard Gate.
Solution
The nature of the site lent itself to a rustic design, so we maximised the use of colours and textures from the orchard itself to create a unique identity and marketing pack.
We started by designing a logo incorporating the iconic tree and gate symbol: the design has a natural feel and is complemented with a sophisticated combination of a script-style font and a traditional serif typeface. Very classic in feel, the residential property brochure design uses a balance of lifestyle and architectural photographs, which were planned and shot by our professional photographers.
We commissioned a bespoke watercolour impression to illustrate how the development would look on completion and to reinforce the country setting of the homes. The brochure also includes illustrated floor plans we created and a microsite to support the marketing effort.
The residential property brochure was an A4 6-page format, allowing extra room for specifications and floor plans, and the final printed copies were treated with a gloss laminate to saturate the colours and really bring the photography to life.