Web design and development

This web design and development project resulted in an appealing and effective multilingual website that offered a fluid customer experience regardless of location.

Background

Founded back in the 90s, the company’s aim is to provide a more efficient and seamless way for fleet operators to buy and process fuel expenses.

Challenge

UK Fuels came to us with a web design and development brief for their new corporate website. The requirement was for a new, content-managed, multilingual website with the ability to switch language quickly and easily to guarantee the best user experience regardless of location or language spoken.

Solution

Our solution centred around the WordPress content management platform – used by 43.2% of all websites on the internet, an increase from 39.5% the previous year – incorporating a totally bespoke theme for our client. Using PHP scripting language, we built functions to check current language and page. This allows the user to navigate seamlessly around the website in any language, but also, new arrivals to the website can switch the page they arrive on, as well as its downloads or pop-ups, to their preferred language in a single click.

The custom WordPress theme was built with multiple page templates and functionality to add all SEO benefits, including image titles and alt tags, from within WordPress whilst keeping the editable page content as simple as possible.

Over the years, we have helped clients of all shapes and sizes reach their goals with effective web design. Click here to find out more and see the latest examples.