Life Department

Website development

website development

This website development project focused on integrating a comparison engine, a fully content-managed lifestyle magazine, an online life expectancy test, email and social media campaigns.

Background

The Life Department aims to deliver the fastest and most dynamic quote for life assurance, critical illness and income protection. Its website allows a customer to compare a mix of insurance prices dynamically and deliver and instant quotation.

Challenge

This project required a full branding exercise, website design concepts, usability design and a complex website development programme – all whilst focusing on integrating a unique comparison engine, alongside a fully content managed lifestyle magazine, an online life expectancy test, e-marketing and social networking campaigns.

Over the years we have delivered a wide range of

digital solutions for clients of all shapes and sizes.

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Solution

The website offers instant quotes, generates leads, and educates the market on the benefits of a healthy lifestyle, whilst at the same time selling insurance products in a large and highly competitive market.

We delivered this website development solution using a heavily customised WordPress content management system hosted on an IIS Server to allow interaction between the .net quotation tool and the other main parts of the website on the same server.

We utilised a number of web technologies including php, MySQL, Javascript, jQuery and CSS to take this project to market.

The scale of the website development project is reflected by some 1,500 lifestyle articles represented on the site and a start-up company that grew from two staff to ten in less than six months.

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