The Life Department aims to deliver the fastest and most dynamic quote for life assurance, critical illness and income protection. Its website allows a customer to compare a mix of insurance prices dynamically and deliver and instant quotation.
The core purpose of the website is to offer instant quotes, generate high quality leads, and to educate the market to the benefits of a healthy lifestyle, whilst at the same time selling insurance products to large and highly competitive market.
The website development was project managed by Sam Hutchinson who was able to communicate the technical issues with such a unique offering to the client and various teams working on the project.
The scale of the website development project is reflected by some 1500 lifestyle articles represented on the site and a start-up company that grew from two staff to ten in less than six months.