Good website design is an integral part of online success for your business and its look and feel will reflect directly on your business as a whole. The more professional your website is – in terms of reading and appearance – the more professional your customers will perceive your business to be. If navigation is confusing, the look not quite right, or the content uninspiring, customers will quickly click away.
Introducing a WordPress content management system (CMS) to the new website enabled us to give Smart Money Loans far greater control over online content. This allows Smart Money to add items such as news features and special offers quickly and easily keeping the site current – vital to encourage repeat visitors. We also integrated a Twitter feed into the site so we could tie directly into other Smart Money emarketing activities.
Having developed the newly refreshed Smart Money brand it was important for us to create a clean, professional and yet friendly look for the website design, maximising use of the corporate colour palette, soft friendly typeface and distinctive graphic style. Competition in the financial sector is fierce, so by building an easy-to-navigate homepage, and a flashing call to action ‘DIP Now’ (Deal In Principle) button for brokers, the website is designed to guide visitors intuitively and quickly to their particular area of interest.
We also feature the telephone number prominently in the top right corner throughout the website to encourage brokers to pick up the phone. The whole WordPress website design offers a solid platform on which the brand’s tone can be developed further, with well written copy explaining clearly the next steps visitors can take to utilise the services on offer.
Other features of the new WordPress web development include an online loan application form, testimonials, automatic financial news feeds, enquiry form with data capture, e-newsletter sign-up (including e-shots for other marketing opportunities), FAQs and downloads for brokers. We have also introduced a secure members area to the website design, where registered brokers can login to receive additional information and exclusive marketing materials to help them promote their own businesses. The icing on the cake is the ‘Smart Rewards’ points system which, in addition to their normal commission structure, offers brokers an added incentive to place repeat business with Smart Money Loans and save towards a jaw-dropping array of gifts.