Having developed the newly refreshed Smart Money brand, we embarked on the website design and WordPress website development project, maximising use of the corporate colour palette, soft friendly typeface and distinctive graphic style.
Background
For years now, effective website design has been an integral part of the success of any business. The more professional and engaging a website is, the better impression it’ll create amongst the target audience, encouraging them to stay and find out more about how the business can help them.
Challenge
Having developed the newly refreshed Smart Money brand it was important for us to create a clean, professional and yet friendly look for the website design, maximising use of the corporate colour palette, soft friendly typeface and distinctive graphic style.
Solution
Introducing a WordPress content management system (CMS) to the new website enabled us to give Smart Money Loans far greater control over online content. This allowed our client to add items such as news features and special offers quickly and easily keeping the website current – vital to encourage repeat visitors. We also integrated a Twitter feed into the website so we could tie directly into other digital marketing activities.
Competition in the financial sector is fierce, so by building an easy-to-navigate homepage, and a flashing call to action ‘DIP Now’ (Deal In Principle) button for brokers, the website guides visitors intuitively and quickly to their particular area of interest.
The website also features a contact telephone number prominently in the top right corner throughout the website to encourage brokers to get in touch. The WordPress website design offers a solid platform that allows the brand tone to be developed further, with well written copy explaining clearly what steps visitors can take to benefit from the services on offer.
Other features of the new WordPress website include an online loan application form, testimonials, automatic financial news feeds, enquiry form with data capture, e-newsletter sign-up (including emails for other marketing opportunities), FAQs and downloads for brokers.
We also introduced a secure members area, where registered brokers can log in to receive additional information and exclusive marketing materials to help them promote their own businesses.
The design also makes a feature of our client’s ‘Smart Rewards’ points system which, in addition to their normal commission structure, offers brokers an added incentive to place repeat business with Smart Money Loans and save towards a market-leading array of gifts.
