News & Blog

Marketing materials or collateral is no longer just a sales brochure or a handful of leaflets...

It was back in 1987 when the world first heard of PowerPoint (actually, it was launched as “Presenter”). But let’s leave recent history behind and concentrate on today: should you choose PowerPoint or Prezi?

When it comes to newsletter design, and other comms materials, there has been constant debate in the last few years on the pros and cons of print vs. digital. Is print still relevant?

With all of us spending more time at home, we've also been spending more time on social media, not just looking to pass the time, but also looking to social media to fill the void left by the reduced levels of interaction with other people...

Virtual events can be the solution to the multitude of in-person events that have already been cancelled due to the Coronavirus pandemic. But is it a question of simply repurposing the content you planned to use for your cancelled event?

Here we share 5 creative infographic ideas that have maximised the effectiveness of our clients's marketing efforts as they help communicate complex messages in a compelling way.

“May your workforce be with you” – Internal Communications, Remote Working and Coronavirus. How do you inspire a sense of belonging amongst employees?

Internal communications and Coronavirus – It's key to have a solid foundation of staff who will remain engaged despite the circumstances. But the definition of 'engaged employee' has changed with the onset of Coronavirus, and then many countries going into lockdown...

Report design – pages of graphs and tables filled with B&W statistics? Perhaps not the most effective approach to engage your audience. To really bring your audience together around your efforts, your annual report design must be an engaging and accessible read, and celebrate your achievements.

It’s now more important than ever to communicate with your employees, not just often, but also as meaningfully as you can, in ways that will keep staff engaged and involved, and motivation levels high.

We had a chat with Parker Art Directors Paul Ellis and Tom Hubbard to draw on their experience creating brochure designs that are as striking as effective.

With award season in full swing, the Exodus and Parker teams are celebrating at the Travel Marketing Awards again.