Parker Design articles

Here we look at how Covid-19 has crushed most marketing budgets, made a significant dent in the channel mix, and changed the way we think about language when speaking to audiences.

The importance of branding in the Education sector cannot be underestimated: "Our rebranding raised the bar visually and has had a quite profound effect in the culture of the school".

Here we share 5 creative infographic ideas that have maximised the effectiveness of our clients's marketing efforts as they help communicate complex messages in a compelling way.

We had a chat with Parker Art Directors Paul Ellis and Tom Hubbard to draw on their experience creating brochure designs that are as striking as effective.

Like every individual, each business is unique, so the brand that represents all that you are must also be unique to make a lasting impression. Here are just 5 examples of ways we've helped clients achieve a variety of goals.

Virtual events can be the solution to the multitude of in-person events that have already been cancelled due to the Coronavirus pandemic. But is it a question of simply repurposing the content you planned to use for your cancelled event?

It was back in 1987 when the world first heard of PowerPoint (actually, it was launched as “Presenter”). But let’s leave recent history behind and concentrate on today: should you choose PowerPoint or Prezi?

With all of us spending more time at home, we've also been spending more time on social media, not just looking to pass the time, but also looking to social media to fill the void left by the reduced levels of interaction with other people...

Nobody wants to fail. Everybody wants to thrive, and often the space we're surrounded by plays a vital role in the way we feel, behave, and perform.

“May your workforce be with you” – Internal Communications, Remote Working and Coronavirus. How do you inspire a sense of belonging amongst employees?

Internal communications and Coronavirus – It's key to have a solid foundation of staff who will remain engaged despite the circumstances. But the definition of 'engaged employee' has changed with the onset of Coronavirus, and then many countries going into lockdown...

It’s now more important than ever to communicate with your employees, not just often, but also as meaningfully as you can, in ways that will keep staff engaged and involved, and motivation levels high.