UK Fuels

Icon and pictogram design

We developed a range of unique icon and pictogram design concepts that added consistency and energy to UK Fuels’ Velocity online applications

Challenge

In order to add a consistent look to their Velocity product, UK Fuels asked us to develop a range of unique icon and pictogram concepts they could use within their online applications.

Solution

The look and feel for the icon and pictogram design was developed with an app visual treatment to give a comfortable and familiar experience for the end user when visiting the website. The development of clear pictograms for each of the elements was one of the key factors we considered, as they would be used in a variety of sizes in the online environment.

The icon designs have been used extensively throughout the website by UK Fuels, improving the end user journey.

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