Beautiful travel guide design that uses high quality imagery and carefully and precisely formatted typography to capture the reader’s imagination.

Background

Grand Tourist specialise in providing unique luxurious holiday experiences to a highly targeted audience.

Challenge

To promote the company’s latest offering, Grand Tourist asked us to create a travel guide design that would speak directly to a sophisticated and affluent audience, made up of both loyal customers and prospective new customers.

Solution

A combination of stunning photography together with prominent headings and Grand Tourist logo are the perfect elements to set the scene.

We paid special attention to the typography to ensure that the travel guide speaks a language the audience can easily identify with. The typography is carefully and precisely formatted – the combination of a traditional serif typeface with a modern sans serif gives a contemporary look, and represents the values our client is renowned for. The addition of an elegant script-style font for main headings gives the travel guide design a premium feel.

The perfect finishing touch is the satin card we chose for the guide – exuding an air of high quality and value.

We have been working for clients in the travel industry for years. Click here to see other examples of work.