We created a financial marketing campaign that helped Sage regain a leading market position for their integrated accounting software, thanks to an uplift in click-through rates and online engagement.

Background

Sage’s new cloud-based product is a suite of compliance solutions, services and education programmes that support their practices and enables seamless collaboration between Sage and their clients. It saves time and money, and increases customer satisfaction: customers can switch to a cheaper product with exactly the level of productivity they want. They can purchase what software they need, or bundle different options together for a full package, offering efficiency and collaboration.

Challenge

Sage had identified a barrier – that their desktop practice solution can be too complex for accountants, with too many features they pay for but don’t use. Our brief was to help Sage promote a new product created to overcome this issue: Compliance Online.

Solution

We applied the product’s simplicity and efficiency to our financial marketing campaign creative: the use of imagery showing a selection of simple business shirts, available in a variety of colours to suit different requirements, perfectly encapsulates the product’s USP.

We created a variety of online and offline assets for the financial marketing campaign: newsletter, social assets, new web page, direct mail, digital ads, banners, video, brochure and emails, which were designed and created to be compatible with Sage’s email platform, Eloqua.

The financial marketing campaign was very well received internally and externally. Although results haven’t yet matured, figures so far are encouraging with uplifts in click-through rate to landing page, video views, and document downloads, as well as purchases through contact with new business team and via the e-shop.