Technology Marketing
Focusing on an emotional response to help you lead in technology
We know how challenging it can often be to generate new sales and keep a loyal customer base in the ever-evolving Technology sector. That’s why we’re focused on Technology Marketing ideas that go beyond what you would expect from an integrated design agency, so your audiences feel the same way about you, all over the world.
Clients at the cutting edge of technology and innovation trust Parker Design to deliver powerful creative ideas and insightful marketing strategies that generate an emotional response and safeguard your position in the industry.
A simple yet effective ad, a brand that sticks, a fun animation, a social app that increases engagement levels, and so much more. At Parker Design we have been helping companies like yours reach their audiences with unique and effective marketing ideas.
Technology marketing projects
A collection of branded social assets that highlights Dematic’s commitment to sustainability, diversity and inclusion amongst its workforce.
Dematic
Branded social assets
We chose Google Slides to create a business presentation that is an effective sales tool for new business teams and a strong and visually engaging read for prospects.
Quandoo
Business presentation design
As a branding agency that specialises in employee communications, employee engagement solutions and marketing strategy, we were asked to change perceptions of our client's IT department and to increase awareness amongst employees of the support services offered by the team.
AstraZeneca
Brand strategy and design
Parker Design is a marketing agency that knows how digital strategy can amplify key messages. To help Thomson Reuters communicate the importance of exposing risk, we devised an integrated marketing strategy that brings the benefits of transparency in a changing regulatory climate to the surface.
Thomson Reuters
Integrated marketing campaign
Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.
Thomson Reuters
Web design and digital strategy
As an integrated design agency, we combine creativity with digital strategy to deliver results, whether through digital or print design. With this playful and engaging campaign, our graphic design and marketing strategy teams created a pop-up to capture the imagination of financial professionals.
Thomson Reuters
Campaign design
Our content creation team used custom motion graphics to instil unity among SPXFLOW's global team by encouraging employee engagement and highlighting how each individual contributes to collective goals. The animation was a success at all SPXFLOW'S global locations.
SPXFLOW
Employee engagement animation
We are a digital agency that uses app and web development and effective digital marketing ideas to help clients solve a variety of complex challenges. To help Sage re-establish itself as a market leader, we created an innovative app to introduce its groundbreaking new accounting software.
Sage
App development
A global supplier of highly specialised engineered solutions approached us to help them articulate the strategy for one of their divisions. We created a motivational infographic that contributed to increased levels of employee engagement.
SPXFLOW
Organisational strategy infographic
We are a marketing agency that knows how to position clients as industry thought leaders through effective and memorable print design. To help Thomson Reuters raise awareness about challenges in data management, we devised a simple marketing strategy that revolved around a unique infographic design.
Thomson Reuters
Direct marketing campaign
When Thomson Reuters asked us to infuse some excitement into their exhibition design, we were happy to help. As an experiential agency that understands the power of using gamification, our team designed and built their stand with a challenge that proved irresistible to event attendees.
Thomson Reuters
Custom exhibition stand
Large scale and minute detail come together to deliver a corporate exhibition stand that made a success of Capgemini's presence at a show beyond compare.
Capgemini
Corporate exhibition stand
We brought a bare structure to life with a striking exhibition stand branding solution that delivered a successful Accountex for our client.
Sage
Exhibition stand branding
Sony Broadcast enlisted our exhibition design services to deliver a trade show exhibition stand that would allow them to demonstrate a wide range of audio equipment at a major industry show.
Sony
Trade show exhibition stand
We have been Sage's experiential agency of choice for many years. This time, we made them the talk of the show with a striking double decker exhibition design that significantly boosted their social media mentions, and resulted in nearly 400 qualified sales leads.
Sage
Double decker exhibition stand
The modular exhibition design we created for Sage to demo their accounting software allowed our client to maximise their time and investment thanks to its flexibility and appeal, regardless of configuration.
Sage
Modular exhibition stand design
With this digital banner design approach, we played with a variety of visual styles to maximise audience reach.
Sage
Digital banner design
"The overall feeling was one of excitement that left people talking about the Light concept. There was a very positive response from everyone on their dynamic and unique new brand development"
Polecat
Branding development
The seamless virtual event production and effective microsite design & build made a success of our client's first virtual offering: high registration numbers, deep engagement throughout the event, and high levels of interest post-event.
Conduent
Virtual event and microsite design
We developed an event branding solution that captures the essence of the product and positions SolutionsPT as a company that delivers on its promises.
SolutionsPT
Event branding
The dual stand we created had retailers talking – our innovative exhibition design ideas contributed to Sage's success at their first RBTE show, a major event in the industry calendar.
Sage
Dual exhibition stand design
We helped SolutionsPT attract a high number of registrations for a historic event with an engaging email invitation design.
SolutionsPT
Email invitation design
Parker's digital agency capabilities provided a cost-effective digital marketing solution that encouraged engaging content creation. The private social network our web development team created boosted employee engagement overall and was a hit at a national sales event.
AstraZeneca
Private social network
We tapped into the complex psychology of hedge fund managers with an innovative multi-channel campaign. As a marketing agency that understands how digital stratetgy fits within an effective integrated marketing strategy, our solution helped generate an 81% uplift in monthly website traffic.
Thomson Reuters
Multi-channel marketing campaign
SolutionsPT needed a branding agency that could deliver an effective, and understated, identity for its new series of products. Our designers responded with a brand architecture that beautifully showcased their range without overshadowing the company's flagship software solutions.
SolutionsPT
Brand architecture
Three distinct areas that encourage conversations based on each visitor's preference and a solid yet welcoming custom design stand for this year's Passenger Terminal Expo.
Jacobs
Custom design stand
An open and uncluttered modular expo stand design that successfully showcases Conduent's leading technology.
Conduent
Modular expo stand
This Artificial Intelligence (AI) educational exhibit tests the audience's assumptions and perceptions of a technology that divides opinion.
King's College London
Artificial Intelligence (AI) educational exhibit
A fresh, energising and sympathetic sales explainer animation to present technology solutions that focus on patient choices.
Conduent
Sales explainer animation
With this set of striking office wall graphics we helped refresh a corporate environment in preparation for a highly anticipated client visit.
HCL Technologies
Office wall graphics
The bold use of colour and a strong visual approach made this marketing product brochure an effective tool for sales and customer education.
ChargePoint Technology
Marketing product brochure
With a highly technical, yet accessible visual style, this animated promotional video helped totally overhaul the way ChargePoint promotes their products through animation.
ChargePoint Technology
Animated promotional video
An infographic newsletter that fosters openness and collaboration between marketing and sales teams internally, month after month.
Dematic
Infographic newsletter
To showcase our client's expertise and major role in helping power the global economy we created a series of thought leadership infographics that lean on an uncomplicated and accessible design to make an impact.
Dematic
Thought leadership infographics
Through insightful employee engagement ideas we helped SPXFLOW drive internal collaboration amongst a diverse global team.
SPXFLOW
Employee brand development
To help SolutionsPT celebrate a company milestone and launch a new product we created a set of hanging banners that whet the audience's appetite with the excitement and possibility of what's yet to come.
SolutionsPT
Hanging banners
We used effective content creation and video production to help SolutionsPT energise audiences at a major product launch. By combining live video with stunning motion graphics, our team introduced event attendees to the future of manufacturing technology.
SolutionsPT
Event video content
A dynamic yet solid corporate office design solution that turned an empty office into a welcoming and engaging space where ideas and employee recognition flow.
ByBox
Corporate office design
A striking demo stand that commands attention, and made a success of our client's investment in the PPMA Show.
Balluff
Exhibition demo stand
We are the branding agency that helped position Invosys as a disruptor in the telecoms industry by developing a “revolutionary” brand refresh that also succeeded as a powerful employee engagement and employee communications initiative.
Invosys
Branding design refresh
To help our client showcase its CCTV and telematics products, we created an open and welcoming event stand design that allowed delegates to experience the technology first hand by bringing an impactful real-life scenario inside the exhibition hall.
Vue
Event stand design
We've helped Sage create a wide range of content for Accountex over the years, including this informative series of motion graphics. Created by Parker Design's animation production team, it effectively promotes in-stand seminars to event attendees.
Sage
Custom exhibition animation
We understand the power of engaging presentation design, effective content creation and seamless video production. We helped Sage demonstrate the future of financial software to more than 5,000 professionals at a major industry event by combining stunning motion graphics with compelling live video.
Sage
Animated video content
An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.
Thomson Reuters
Web key direct mail campaign
As a design agency with over 20 years in the industry, we have extensive experience in clever and effective direct mail and print design. This piece helped Sage drive interest in their Personal Tax Online service.
Sage
Direct mail design
We produced a clever and impactful workspace design solution that helped increase employee engagement by highlighting individuals and the contributions they make towards Sage's success.
Sage
Workspace design
Pinacl Solutions needed an exhibition design agency that would provide them with a durable and cost-effective solution. The modular exhibition stand we designed was not only that, it also became an engaging piece of marketing collateral that maintained its appeal at several shows.
Pinacl Solutions
Modular exhibition stand
We were asked to develop a training collateral design for Sage's Accounts Division to help each employee understand the role they play in achieving the company's overall strategy.
Sage
Training materials design
Striking in its simplicity, this custom stand design was conceived to attract the curiosity of delegates at the BETT Show.
School Finance Software
Custom stand design
We produced a versatile product launch animation that emphasises key customer benefits.
Sage
Product launch animation
Sage required a simple, easy to follow means of informing their clients about the features available in software updates and new software products. Our solution was a series of Flash product tours.
Sage
Product tour
We helped deliver a successful brand experience for Balluff with a dynamic and compelling exhibition design & build that successfully showcases their latest product innovations and promotes interactivity.
Balluff
Exhibition design & build
We made regulatory change management simple with a targeted direct marketing design that’s both persuasive and visually engaging.
Thomson Reuters
Direct marketing design
Having designed dozens of product and services brochures for Pinacl over the years, when it came to their corporate brochure design, it was time for something a little different.
Pinacl Solutions
Corporate brochure
To support Sage on an 11-location tour, we created a set of simple yet strong roadshow pull-up banners that position our client as a leader in technology with a focus on helping people.
Sage
Roadshow pull-up banners
To allow our client to promote their Sage Pay product at an industry-leading show, we created a dual modular stand design that drew visitors in by a transmitting a sense of warmth and one-on-one service.
Sage
Modular stand design
To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client's cloud-based software solutions.
Sage
Promotional collateral
To instil a sense of unity, we successfully developed an employee engagement campaign that encouraged global teams to work together towards a common goal.
SPXFLOW
Employee engagement campaign
We provided a powerful training tool for Thomson Reuters, creating an engaging presentation design that effectively introduced their latest financial product to international sales teams.
Thomson Reuters
Prezi design
A brochure design and print project that helped our client step up their marketing and brand awareness efforts following a management buy-out.
Becatech
Brochure design and print
When launching a financial marketing campaign, you want to work with a marketing agency that truly understands marketing strategy. In this case, it was our digital strategy and email marketing expertise that helped Sage generate an uplift in click-through rates and online engagement.
Sage
Financial marketing campaign
We are an experiential agency that understands conference management. That's why SolutionsPT trusted us with a major event to mark a historic milestone, and also to demonstrate the capabilities of the Next Generation of their flagship product.
SolutionsPT
Conference management
We capitalised on the idea of 'discovering opportunity' with a digital marketing campaign designed to drive sales leads with tested and targeted content. As an innovative digital agency, we understand how to use integrated marketing to increase product interest.
Sage
Digital marketing campaign
Thomson Reuters needed a suite of digital marketing and content creation ideas to help raise awareness of a new software product targeted at savvy traders. We delivered a series of engaging podcasts in a way that didn't feel like a sales pitch, and contributed to an 81% uplift in web traffic.
Thomson Reuters
Podcast content
Parker Design is a creative and digital agency that delivers results for our clients. With the new, mobile responsive web design we developed for Coolair, they were able to go from a trickle of enquiries here and there to regularly attracting 40-50 per month.
Coolair
Mobile responsive web design
Performing well above industry benchmark, this email campaign design played a major role in achieving our client’s main objective: to increase traffic to their microsite.
Thomson Reuters
Email campaign design
As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.
Sage
Exhibition content hub
We opted for social media content creation as a creative way to demonstrate Sage One, the company’s user-friendly suite of online accounting and payroll solutions. Our video production team created an energetic short film highlighting an actual small business using the Sage One app.
Sage
Social media content
Parker Design have been helping Sage master the art of extending their marketing campaigns to rich HTML emails – delivered to the inboxes of their customer base. Being involved in the initial concepts allows us to ensure the most effective email campaign.
Sage
Email shot design
Pinpoint required a suite of graphic icons to use in their Push to Docuware website and document scanning software product to give a consistently branded look and feel that complemented the website and logo designs.
Pinpoint Digital
Graphic icons design
Aiming to establish its brand identity and capture a larger share of the lucrative B2B cloud services market, Talk Internet approached Parker Design to develop a bespoke logo and B2B brand strategy.
Talk Internet
B2B brand strategy
With our expertise in pop up stand design Trotec asked us to create a lightweight and portable pop up stand which they could use to promote their unique laser-cutting products.
Trotec
Pop up stand design
Parker Design's short video production solutions are ideal for creating online case studies. Video is an incredibly powerful medium and a great way to capture and promote enthusiasm about a product or service, in a much more engaging way than achievable with a printed case study.
Sage
Short video production
An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.
Sage
Interactive exhibition stand
Telecommunications specialists, Talk Internet, approached Parker Design with the aim of updating and enhancing their business-to-business website. We came up with a solution that was efficient for its internal team to maintain and easy for its customers to navigate.
Talk Internet
Business-to-business website
In the run up to Christmas, most companies ramp up their marketing campaigns across all channels, including digital, with html emails proving very effective.
Sage
Seasonal email marketing
Parker Design were asked by UK Fuels to design the interface for e-route UK: a geolocation app for iPhone and iPad.
UK Fuels
Geolocation app
We have been working with Sage on a wide range of projects over the years, but few as rewarding as this bespoke exhibition design for the Accountex Show at Olympia in London.
Sage
Bespoke exhibition design and build
Parker Design are adept at creating HTML email design concepts for marketing campaigns. Working alongside the client, Sage, Parker Design helped with the initial copywriting and graphic design concepts.
Sage
HTML email design
Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.
Sage
Campaign logo
Thanks to innovative exhibition design, we helped Pinacl Solutions stand out with an exhibition booth that turned heads at the Bett Education Show.
Pinacl Solutions
Exhibition booth design and build
In order to demonstrate a new software development, Sage enlisted Parker Design's roadshow management services to organise a series of ten conferences to be held in major cities up and down the UK.
Sage
Roadshow management
When designing trade press advertising you only have a few seconds to grab the reader's attention. To bring Pinpoint Digital's desktop archiver to life in their trade press advertising, we decided to photograph it in use.
Pinpoint Digital
Trade press advertising
We were asked by Pinpoint Digital Systems to carry out a web design & development project for their PushToDocuware software product – a unique way of recording paper-based business documents and filing in a digital format.
Pinpoint Digital
Document website design
Parker Design Consultants have been creating web video production for many years now and for clients such as Sage, it's become an increasingly important and powerful channel through which to promote their products.
Sage
Web video production
This striking pop up system was designed to support a wider marketing campaign to raise awareness of SageOne – the company's new online accounting product.
Sage
Pop up system
Occasionally, there are company logo designs which just fall in to place, and sometimes a logo can go through many stages of development. The Pinpoint logo design is definately of the former.
Pinpoint Digital
Company logo
Pop up displays are extremely powerful for advertising a product at an exhibition or show. The greatest attaction of pop up displays is that the visual area is a completely blank canvas, which means we can produce really creative marketing and advertising graphics without restrictions on format.
Sage
Fabric display design
Professionally produced mail shot design can generate sales and raise awareness to existing customers whilst also generating interest from new areas. We included the added feature of personalising each print, which has been proven to yield improved response levels.
Sage
Mail shot design
Following a hugely successful campaign for another area of the business, Sage Mid Market Division approached Parker Design to create a campaign logo to be used throughout an employee communications programme.
Sage
Christmas e-shot design
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