Parker Design’s short video production solutions are ideal for creating online case studies. Video is an incredibly powerful medium and a great way to capture and promote enthusiasm about a product or service, in a much more engaging way than achievable with a printed case study.
Our technique with short video production is to shoot and edit the footage together in a documentary style. Combining a variety of footage captured on location at the individual accountant’s premises, comprising of interviews, scene setting cut away shots and where possible the accountant visiting one of their client’s premises.
The interview sections are filmed either using auto-cue or by asking pre-scripted questions off camera. This technique, when edited together, portrays the subjects speaking very naturally and confidently about the Sage products, whether they are in front of the camera for the first time, or seasoned pros.
Sage uploaded each short video production to their YouTube channel, as well as featuring them on their website, in sales presentations and at roadshow events.
