Parker Design has been creating web video production for many years now and for clients such as Sage, it’s become an increasingly important and powerful channel through which to promote their products.
Recent results from Web Video Marketing Council research show that 71% of businesses are maintaining or increasing their video marketing budgets. Combine this with stats from Google to say that well optimised video on your website increases your chance of a page one ranking by a staggering 53 times, it’s no wonder web video production has been on the rise for a number of years.
Sage recognise that one of the best ways to promote their products is by peer to peer. This web video is essentially a case study, profiling one of their customers talking passionately about the positive benefits using Sage products has had on his practice. The web video production technique we’ve used is to shoot and edit the short film in a documentary style. Using off camera interview techniques, coupled with scene setting cut away shots and general views. Through the interviews with the accountant and, one of his customers talking about Sage products, the film gives a soft and yet very credible sell.
The finished web video production is polished, professional and most importantly engaging for the viewer.