Video, or animation, should no longer be considered a simple add-on or a “nice to have” in your marketing strategy; it should be a key part of your efforts to reach your audience and meet your goals.
Video marketing is measurable, engaging, conversational and familiar; audiences enjoy it, and expect it. And the possibilities video marketing offers are endless, whether you’re targeting internal or external audiences – explainer videos, recruitment videos, onboarding videos, educational videos, brand promotion, video or animation for events… The list goes on, and the statistics speak for themselves:
- Viewers retain 95% of a message when watching a video, compared to 10% when reading it.
- 72% of customers would rather learn about a product or service through video.
- Online video can drive as much as 2.5 times more organic website traffic, and it can increase conversion rate by 80%.
- Email with links to video gets twice the click-through rate as one without video.
- Including the word “video” in email subject lines increases open rates by 19%.
- Social video generates 12 times more shares than text and images combined.
- Video campaigns on LinkedIn have 50% view rates.
Over the last 20 years, we’ve helped hundreds of clients in a wide range of sectors speak to their audiences directly with video marketing ideas that cut through the noise and deliver results, so why not get in touch to see if we can help you?