AstraZeneca commissioned Parker Design to produce a corporate video about its collaboration with Depaul UK, a charity helping homeless, vulnerable and disadvantaged young people across the UK.
Challenge
Our brief was to produce a short film that would form part of a series of corporate videos entitled ‘Health Connects Us All’. The short film would have to explain the work AstraZeneca is doing with the Depaul UK, and how this collaboration with the charity links back into AstraZeneca’s ethos and corporate responsibility.
Solution
We shot the corporate video in a documentary style employing a mixture of interviews with AstraZeneca and Depaul UK employees, and tastefully combined it with emotive footage of the homeless, vulnerable and disadvantaged young people the charity helps.
The filming took place at a number of AstraZeneca’s sites across the UK, together with footage provided to us by Depaul UK. We also had the privilege of filming a presentation at the Houses of Parliament hosted by Sir Trevor McDonald – even managing to secure an impromptu interview with Sir Trevor, which we worked seamlessly into the final edit.
The use of voiceovers and music give the finished corporate video production a real sense of atmosphere, emotion and impact.
