ConvaTec

Animated promotional video

An animated promotional video that relies on visual simplicity and a broadcast style voiceover to support a high-profile campaign.

Background

ConvaTec Critical Care offers solutions for improved patient outcomes focused on Intensive Care. Our client’s portfolio includes advanced products in the areas of fluid management, urological drainage, respiratory care and airway management under a series of long-established sub-brands such as Flexi-Seal™, Careline™, Unomedical™ and UnoMeter™.

Challenge

To produce an animated video that would help support a promotional campaign on a dedicated microsite.

Solution

Despite its focus on simplicity, the animation goes beyond just being a promotion tool and almost acts as an explainer video: we created a series of illustrations which we animated, allowing audiences to see how the device works and the benefits it provides vs. similar competitor products available in the market.

Animated promotional videoAnimated promotional video

The clean and simplified illustration style of the animated promotional video is accurate whilst being sensitive to the nature of the condition the product was designed for. As well as the promotional animation, we also created gifs for use on the dedicated campaign website.

Our copywriter edited the script provided by our client and reduced it to a length that suited the animation perfectly. The dynamic tone of the voiceover adds a broadcast quality and a sense of anticipation: this is not an in-depth medical piece, but a marketing asset that provides top line information to generate interest and high levels of engagement.

SolutionsPT

Event video content

Event video content

We used effective content creation and video production to help SolutionsPT energise audiences at a major product launch. By combining live video with stunning motion graphics, our team introduced event attendees to the future of manufacturing technology.

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ConvaTec

Explainer video

Explainer video

Our video production and motion graphics team created an engaging series to help ConvaTec showcase the new features and benefits of its enhanced Flexi-Seal™ PROTECT Fecal Management System for a global sales launch.

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H&T Presspart

Animated product video

Animated product video

From simple CAD drawings, our content creation and video production teams delivered engaging motion graphics that helped showcase our client’s latest respiratory drug delivery technology at a major industry conference.

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