Simon Hallows

Building on the success of the stand we delivered the previous year in Jerusalem, this pharmaceutical congress stand design evolves the earlier concept through a series of refinements informed by feedback and experience.

As part of a campaign to launch the latest addition to King’s Leadership Academy, we developed a striking school prospectus design aimed at attracting ambitious students who are serious about shaping their future.

Two different delegate experiences for a global congress booth design that helped our US client make a mark internationally.

This FMCG packaging design project formed a crucial part of the ecommerce-led launch of the UK’s first low-carb sourdough range

This food ecommerce website design project formed a central part of the launch of a completely new idea in the market, the UK’s first low-carb sourdough range.

Evolving a proven approach with a congress booth design in Vienna, first shaped in Kyoto.

For Jacobs’ debut at the ACI Conference and Exhibition in Toronto, we created a modular conference booth design that met North American exhibition requirements.

BrightHR needed to reinvent themselves, and as a branding agency known for their stunning design portfolio, always coupled with marketing strategy effectiveness, we delivered a distinctive identity that changed how they were perceived in the HR industry.

Building presence and brand credibility with a pharmaceutical booth design that introduced our client to the Japanese market.

A brand launch and marketing strategy designed to build credibility, maximise visibility and accelerate growth from the start.

A combination of stunning images and high impact infographics made this investment prospectus design a success in attracting investment to support Sudan’s transition to democracy, which focuses on stability, growth and wealth.

Following on from the success of exhibitions we had worked on in Europe, we delivered a pharma stand design to get US and international audiences flocking to the LEO Pharma space.

An evolution of a successful approach, this time the stand we delivered for Jacobs at Passenger Terminal Expo in Madrid built on insights gathered from the previous year’s event. Designed to balance premium presence with practicality and budget, the stand combined modular efficiency with bespoke detail to deliver an enhanced visitor experience.

A booth design that helped LEO Pharma successfully showcase four areas of expertise despite very strict local regulations.

An AI robot, a VR game, a 1950’s-inspired “living room” and so much more made a success of this pharma trade show stand.

An open and welcoming pharmaceutical stand that attracted delegates thanks to colour, light, gamification, and a focus on patient stories and the science behind our client’s recently approved product.

A pharma booth design created to meet strict industry standards while delivering an engaging, interactive experience. The space showcased two licensed drugs, explored the science behind one in development, and captured delegate attention through AR and digital content.

With limited space to play with, both in terms of size of the plot and access to it, we based this pharmaceutical stand design around layout and structure, and created a space that felt light and airy with a journey that delegates could easily follow.

For the third consecutive year, we partnered with Pascall+Watson to exhibit at Passenger Terminal Expo. This time the result was a high-impact hybrid stand design that delivered a refined, future-facing visitor experience.

A fusion of functionality and dynamic, engaging experiences for this exhibition stand design and build.

Three distinct areas that encourage conversations based on each visitor’s preference and a solid yet welcoming custom design stand for this year’s Passenger Terminal Expo.

A custom trade show booth that elevates the success of the previous year’s stand to new heights.

We maximised a relatively small 7m x 6m plot to create an expo booth design that is minimalist in detail without compromising on effectiveness.

Used seven times so far, this adaptable exhibition stand design offers a mix of familiarity, consistency and understated elegance that stands the test of time.

Large scale and minute detail come together to deliver a corporate exhibition stand that made a success of Capgemini’s presence at a show beyond compare.

Before: a tired retail space. After: a fresh and welcoming retail branding design that is full of impact, creating an immediate connection with customers.

Uncomplicated yet carefully thought-out workplace branding ideas that inspire TUI employees by focusing on the unmatched travel experiences they offer.

Following an award win the previous year, this latest edition of IFoA’s digital performance report is an evolution rather than a revolution.

Rudie, Dave and Kev – the pooch, the owner and the friend who inspired an inviting trade show experience for one of Britain’s favourite dog shows.

A branding and website design exercise that helped guarantee a strong launch for a new ambitious company driven by a network of expert leaders.

After over half a century of success in business, this retail trade show stand helped our client reveal the next stage of their evolution.

This Artificial Intelligence (AI) educational exhibit tests the audience’s assumptions and perceptions of a technology that divides opinion.

A success at the top airport design and operations show, the custom design exhibition stand we created for Pascall+Watson communicates the architecture firm’s leadership in intelligent, sustainable solutions for inspiring built environments.

Led by engaging infographic-style information and stunning imagery, this portable stand design helped promote The Sage, a first in the North East, at key political and commercial arenas.

A sustainable and cost-effective solution, this digital recruitment brochure template is the perfect vehicle to attract individuals who want to make a real difference to the lives of young people.

With this digital banner design approach, we played with a variety of visual styles to maximise audience reach.

An exhibition set-up guide that focuses on functionality without forgetting the impact of the design itself.

With 13 in total, this trade show animation set brought the Sage brand message to life by bringing light, movement and energy to a relatively small exhibition space.

A custom exhibition booth that matches the high expectations of a unique and memorable delegate journey that started on the way to the exhibition hall.

An uncomplicated, tasteful exhibition panel design that focuses on telling a story that flows through Sheikh Yamani’s life following his passing.

This refreshed brand and collateral design exercise delivered an exciting toolkit of marketing resources that Altona’s sales team would be able to use at the IBMS Congress and beyond.

Timed around the Hallowe’en half term school break, this experiential marketing design mixes a sense of “fear” and fun to attract maximum footfall and generate awareness of an issue that lies beneath the surface.

With this set of exhibition graphics, we delivered an impactful creative solution that relies on practicality and flexibility.

Repurposed for the 6th time, this expo stand design helped maximise ROI and exposure for our client at the CIPD show.

With this modular stand we kept it simple, relying on a confident approach to branding and an open and fluid structure that attracted delegates despite Covid-19 still being front of mind.

The bold use of colour and a strong visual approach made this marketing product brochure an effective tool for sales and customer education.

This promotional video production for a major virtual event focuses on transmitting a relaxed tone that feels personal.

With a highly technical, yet accessible visual style, this animated promotional video helped totally overhaul the way ChargePoint promotes their products through animation.

By focusing on people, we created a team achievements animation that exudes positivity, a strong sense of celebration and confidence in what’s yet to come.

With this welcome gift pack we helped Sage transmit a message of true appreciation for members of their Partner Programme.

An engaging remote video interview that feels like a seamless live TV broadcast.

This branding and packaging design project helped our client launch into a new market thanks to an effective mix of relaxed, rustic authenticity and contemporary touches.

The seamless virtual event production and effective microsite design & build made a success of our client’s first virtual offering: high registration numbers, deep engagement throughout the event, and high levels of interest post-event.

A welcome pack design that goes beyond just gifting, we created a memorable experience that feels personal and appeals to the senses and emotions, presenting Sage as a true partner.

Striking a balance between capturing the building’s heritage and significance and also the energy of the new development, this urban regeneration hoarding turned the past into the future for local traders and residents.

With a totally blank canvas to work from, we offered our client a variety of experiential design options to help them launch their new training initiative. All highly customised to very specific requirements, each design offers a deeply engaging immersive learning experience.

As a branding agency that has worked with King’s Academy for many years, we were asked to take their brand creation a step further. Inspired by the school’s reputation for excellence, we worked closely with architects and developers to visually shape the identity of their new school building.

We had already worked with Smart Money in the past. This time, we helped our client remain relevant in a constantly evolving market with a striking brand design refresh that allowed Smart Money to appeal to a wider audience.

Nods to both tradition and innovation are the perfect ingredients to make a solid success of this bakery packaging design.

The dual stand we created had retailers talking – our innovative exhibition design ideas contributed to Sage’s success at their first RBTE show, a major event in the industry calendar.

Despite the plot location, this conference stand design drew delegates in time and time again with its open feel and a focus on interaction, tailored content and reward.

Parker Design’s animation production team used high-quality content and motion graphics to produce a compelling sales presentation design, helping Ecolab speak to farmers and veterinarians about disease prevention.

We are an experiential agency that loves to create unique brand experiences. To help our client grab a piece of the lucrative healthy food market, we unveiled their new organic chickpea snacks – HIPPEAS – with a 1960s-inspired experiential roadshow design for their launch event.

This retail POS design concept helped our client present Primark with a highly professional-looking experience that helps inspire confidence and trust in a new in-store initiative.

Visually striking in its simplicity, this M&S-branded retail display design transmits the essence of the brand – forward-looking, premium, affordable quality that lasts.

We have been Sage’s experiential agency of choice for many years. This time, we made them the talk of the show with a striking double decker exhibition design that significantly boosted their social media mentions, and resulted in nearly 400 qualified sales leads.

Two key industry shows and two different plot sizes – thanks to a fully adaptable trade show booth design we helped Sage promote its HR technology to thousands of delegates.

We developed an engaging medical brochure design that visually expands Alere’s new brand, presenting its products and services in a clear and streamlined format.

What do you do when you’re not allowed to “play” with a real lorry? You build your own. This was the approach we took to maximise Yearsley’s presence at Multimodal, where our client needed an impactful promotion stand design to maximise a small plot.

To help our client showcase its CCTV and telematics products, we created an open and welcoming event stand design that allowed delegates to experience the technology first hand by bringing an impactful real-life scenario inside the exhibition hall.

With sold-out products on the last day of the show and a 12% uplift in sales at Tesco, this versatile food and drink expo stand was a huge success for our client.

The modular exhibition design we created for Sage to demo their accounting software allowed our client to maximise their time and investment thanks to its flexibility and appeal, regardless of configuration.

As an experiential agency, we like to deliver more than our clients – and their customers – expect. For AstraZeneca we produced a dramatic exhibition design concept that turned visitors into passengers at an airport.

We produced a multilingual brochure design for Ocean Spray Ingredient Technology Group that enabled them to promote their message to a global audience in a professional and yet familiar tone.

Having provided a complete exhibition design and build service to Galaxy Optical Services for their previous international shows, they approached us to move their live marketing forward with a brand new stand design.

A simple, bold and brave design that exudes pride and conviction in what King’s Leadership Academy offers ambitious students.

Thanks to thorough media planning and effective design ideas, this school advertising campaign made a success of King’s Leadership Academy’s new school launch.

With this dynamic and imposing trade show stand we helped Sage showcase the scale of their operations and extent of services to thousands of delegates at Accountex.

As part of the roll out of their five year business plan, Sage enlisted Parker Design to help create an eye catching suite of employee comms materials to grab the attention of its staff and get them engaged with the programme.

We produced a clever and impactful workspace design solution that helped increase employee engagement by highlighting individuals and the contributions they make towards Sage’s success.

With this strong and engaging school leaflet design we helped King’s Leadership Academy successfully launch the latest addition to its Great Schools Trust family.

A school rebrand project that goes beyond design, helping a disadvantaged area embrace the possibility of a promising new future.

Exhibition booth design doesn’t come much more challenging than this. Two booths in one, two brands, two sets of graphics, two different yet linked messages – all built in one night, thanks to our exhibition design team.

Striking in its simplicity, this custom stand design was conceived to attract the curiosity of delegates at the BETT Show.

Property Find International asked us to design a new business logo for their exciting start-up venture.

Our client, who offers a cloud-based human resources service, likes to do things differently. BrightHR asked us to create a vibrant product launch exhibition stand to match their energy and goals. We created a standout beacon that was awarded best stand at the CIPD event.

To attract the right kind of buyer, we produced a corporate property brochure design that emphasises the prestige and scientific influence of AstraZeneca’s Alderley Park site.

Sage approached Parker Design to create a direct marketing template for the SageOne campaign. This innovative print design piece succeeded at helping Sage form partnerships with accountancy practices who had recommended SageOne to their clients as their preferred accounting tool.

We brought a bare structure to life with a striking exhibition stand branding solution that delivered a successful Accountex for our client.

Parker Design is the marketing agency that can effectively develop solutions to target any kind of B2B customer. To introduce cranberries as a premium ingredient to UK food manufacturers, we created a B2B campaign design that communicated the quality, health and consumer appeal of their products.

Having designed dozens of product and services brochures for Pinacl over the years, when it came to their corporate brochure design, it was time for something a little different.

How do you make a building site site look appealing? With an infographic featuring an 8′ tall pair of pink wellies and a 7′ tall bright orange rubber duck – construction hoarding design that is fun and informative.

It was vital for a business dealing with significant investment from its customers that this international property brochure delivered a look which inspired trust, reassurance and credibility.

Parker’s skill for beautiful print design was called upon by AstraZeneca when they commissioned us to produce a coffee table brochure design to celebrate their half centenary on site at Alderley Park.

After the success of a number of similar projects across Cumbria and Lancashire, the communications team at United Utilities asked Parker Design to work with them to produce another series of construction hoarding signs. This time they were to be used near Crosby Beach on Merseyside.

How do you create an internal communications video that will be effective across a global workforce? This was the challenge AstraZeneca brought to our content creation and video production teams, following a shift in the company’s corporate strategy.

Leading pharmaceutical and biologics company AstraZeneca asked Parker Design to develop an employee handbook design to share best practices across its global workforce. With years of print design behind us, the result was a durable piece with real visual appeal.

Smart Money Loans had just 4 weeks to prepare a modular exhibition booth for the Mortgage Business Expo in London, and first impressions were vital to raise their profile by showcasing their refreshed brand.

Thanks to a combination of powerful photography and clean and contemporary design we brought Borregaard’s sales collateral up to date, helping them increase brand awareness at a major industry exhibition.

Alere commissioned Parker Design to design a set of medical posters to demonstrate alternative healthcare pathways achievable through the use of their innovative point-of-care diagnostic products.

We brought this PowerPoint presentation design to life with clean, easy to digest typography, subtle slide transitions and engaging animations.

After exhibiting for a number of years using a standard shell scheme, Stirling Lloyd wanted to create a bigger impact at future shows with a modular exhibition design that would help them drive incremental visitor traffic and sales leads.

A brochure design and print project that helped our client step up their marketing and brand awareness efforts following a management buy-out.

Mazda asked us to create a bespoke automotive brand experience from an upcycled shipping container. As an experiential agency full of creative thinkers and doers, we embraced the opportunity and delivered a luxurious and versatile experience that celebrates the joy of driving.

Exterior branding, inspired by our client’s pursuit of excellence, that sends a message about the school’s pride in standing out as a beacon. Our experiential agency team turned their strong values into impactful design that attracts and inspires the next generation of leaders.

Our exhibition design team created an innovative experience to help our client rid the North West of clogged sewers. As an experiential agency that has worked with United Utilities for years, they trusted our creativity and insight and were pleased with the level of consumer engagement.

We are a digital agency that uses app and web development and effective digital marketing ideas to help clients solve a variety of complex challenges. To help Sage re-establish itself as a market leader, we created an innovative app to introduce its groundbreaking new accounting software.

As part of the stand we designed for Sage, we included an exhibition content hub with a huge range of insightful materials. Engaging content creation contributed to an overall better experience for visitors, who left the stand with information curated by themselves and tailored to their needs.

We are an experiential agency that knows how to use design to inspire creativity and innovation. To help our client push employee engagement and encourage a “think big” culture we created an inspirational office interior design in the clouds, complete with a larger than life ‘Land of the Giants’.

Creating an effective retail exhibition stand design is an important part of establishing your brand. Letting our exhibition design experts showcase you in the right way can mean the difference between capturing the attention of your market, or blending into the background.

To mark the retirement of AstraZeneca’s outgoing CEO, our client asked our graphic design team to produce a one-off book design to be presented to him at his leaving ceremony, celebrating his time at the company. The stunning print design and quality of the book matched the occasion perfectly.

We helped Aries Pensions stand out in a very competitive market with an effective business logo refresh.

Exhibiting internationally can be a daunting prospect. Parker Design however are very experienced at not only exhibition design, but also in the organisation and logistics required to look after international exhibitions – as we demonstrated with this 84sqm exhibition stand in Milan.

An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.

Together with the management team at Smart Money Loans, we developed a range of email marketing designs to engage existing and potential customers with timely and memorable communications.

We have been working with Sage on a wide range of projects over the years, but few as rewarding as this bespoke exhibition design for the Accountex Show at Olympia in London.

King’s Leadership Academy had a requirement for an extensive suite of school sign designs. Part of the new Free Independent School initiative, the Academy began its life leasing previously unused classrooms from the local primary school.

This PDF presentation design provides essential information about AstraZeneca’s key medicines, how they contribute to the success of the company, and work to combat a variety of diseases and help patients around the world.

Following the design of its new logo, Dynamic-Ceramic next tasked us with creating a new brochure design to help launch the new brand and give the sales force a valuable tool to demonstrate its capabilities.

A strong PowerPoint design that relies on simplicity and striking photography for a professional and engaging look and feel.

Due to company growth, Marshall Moore were moving to larger offices in the city centre – the perfect opportunity to refresh their company logo design.

Thanks to innovative exhibition design, we helped Pinacl Solutions stand out with an exhibition booth that turned heads at the Bett Education Show.

In order to demonstrate a new software development, Sage enlisted Parker Design’s roadshow management services to organise a series of ten conferences to be held in major cities up and down the UK.

To help them keep in touch with their customers, PH Jones asked our print design team to create an engaging newsletter. As a family-run firm they wanted a customer newsletter that had an informative, yet friendly feel to it.

The Tesco brand is incredibly well known in the UK, and when they were looking to extend the Tesco Opticians stores into Eastern Europe, Parker Design were given the brief to create a brand new retail point of sale design for them.

With this latest piece of medical advertising the challenge was to promote the qualities and properties of Coveris Advanced Coatings’ inspire® range of wound dressing technologies, without actually featuring any wound dressings.

Sage asked Parker Design Consultants to produce a financial direct mail to promote the company’s Sage One product. The promotion was being sent out direct to their customer base and we were asked by the client to manage the print and distribution on their behalf.

Holiday brochures are 50 per cent catalogue, 50 per cent glossy brochure and 100 per cent escapism, transporting the reader to another place and time. Holiday brochures design should be informative, easy to follow and understand and most importantly, exciting to look at.

A departure from the norm for our client, these retail interior design concepts for in-store opticians offer a premium experience that generates curiosity amongst busy supermarket shoppers.

When the IS department of pharmaceutical giant AstraZeneca asked us to design an interactive training environment in which they could demonstrate their ‘Lean Tools’ it was a challenge we couldn’t resist.

Photographing The Pastry Case’s products and producing this folder and data sheets was a dream job for Parker’s print design team.

“If we’re going to do this show – we want to steal the show!” That was the exhibition design brief from Inverness Medical’s Marketing Director to Parker Design. We knew that this had to be more than just a trade show stand design, it had to be theatre…

Wanting to stand out from the competition and make a real impression at their industry show, J&L Elevator Components enlisted Parker’s exhibition design team to come up with a show-stopping bespoke stand.

When CRJ Services took the decision to trial exhibition design for the first time at their industry show, RWM (Recycling and Waste Management) at Birmingham’s NEC, they called on our experience.

Galaxy Optical Services commissioned Parker Design for their exhibition design and build expertise to create a chic, individual stand for the Optics, Optometry and Ophthalmology exhibition in Milan.

Following a rebrand and name change, Alere asked Parker Design to design a vehicle to help them launch the new brand in the UK. Wanting something more friendly and informal than a corporate brochure, our graphic design team’s solution lay in an innovative newsletter design.