Smart Money Loans

Modular exhibition booth

SML-Exhibition-Stand

With just four weeks to go, we had to really step up the pace when Smart Money Loans received a last minute opportunity to take an exhibition plot at the prestigious Mortgage Business Expo in London. This was the first time Smart Money would be attending the UK’s largest exhibition for the financial market, so first impressions were vital, and the main objective was to raise their profile by showcasing their recently refreshed brand.

Working to a limited budget, we needed to find a solution which elevated Smart Money’s presence above the sea of ‘shell scheme’ stands, whilst at the same time not breaking the budget. To achieve this we designed it using a modular system comprising of a metal framework and printed foamex infill panels. This modular style of exhibition stand can be easily adapted and reconfigured for use at future shows, maximising Smart Money’s initial investment.

We integrated a plasma TV screen, lockable storage, lighting and even a fridge (pre-stocked with Bucks Fizz) into the design, concealing all wiring within the structure of the modular exhibition booth to ensure a clean, crisp look. To generate traffic, we arranged a free prize draw to win an iPad with a corresponding data capture form to ensure that no leads were missed.

By completely organising not only the design and build of the booth, but also the logistics – right down to hiring a PR host – we freed up the Smart Money Loans team to concentrate on their customers, leaving everything else to us. We simply handed over the keys to the booth the night before the show and dismantled it after the show closed three days later.

Following an incredibly successful first show, Smart Money Loans has since confirmed space at two further MBE Shows for the coming year. With a few minor tweaks here and there to suit different plot sizes, we will be able to adapt and roll out the modular exhibition booth again and again, giving the Smart Money Loans brand consistency of appearance whenever and wherever they exhibit.

Smart Money Loans

Email marketing campaigns

Email marketing

Together with the management team at Smart Money Loans, we developed a range of email marketing designs to engage existing and potential customers with timely and memorable communications.

x

Smart Money Loans

New company branding

New Company Branding

Getting your new company branding right is as crucial to a young company as offering the right products and giving the right levels of customer service. Smart Money Loans enlisted Parker Design to create just the right look for them.

x

AstraZeneca

Pharmaceutical exhibition design

exhibition design

As an experiential agency, we like to deliver more than our clients – and their customers – expect. For AstraZeneca we produced a dramatic exhibition design concept that turned visitors into passengers at an airport.

x

Galaxy Optical

Exhibition design and build

Exhibition design and build

Having provided a complete exhibition design and build service to Galaxy Optical Services for their previous international shows, they approached us to move their live marketing forward with a brand new stand design.

x

J&L Elevator Components

Bespoke exhibition stand design

Bespoke exhibition stand design

Wanting to stand out from the competition and make a real impression at their industry show, J&L Elevator Components enlisted Parker's exhibition design team to come up with a show-stopping bespoke stand.

x

Smart Money Loans

WordPress website development

wordpress

Having developed the newly refreshed Smart Money brand, we created a clean, professional and yet friendly look for the website design, maximising use of the corporate colour palette, soft friendly typeface and distinctive graphic style.

x