Alere

Exhibition booth design

Exhibition Booth Design

We helped Alere attract visitors to their stand with an exhibition booth design that gave them a memorable and fun experience.

Exhibition design can present many challenges, few more so than this exhibition booth design for Alere. Only gaining access to the QEII Conference Centre in Westminster at 11pm and the exhibition starting at 8am the next morning we literally worked through the night to make it happen.

Having looked after the exhibition booth design for Alere at the same show the year earlier, Parker Design were well versed in the challenges of delivering a great looking booth overnight. This year however the challenge was doubled with a booth twice the size.

The concept for the booth design led visitors into the enclosed Alere side of the booth where they became ‘contestants’ in a mock game show. Compèred by a professional actor working to a prewritten script and using a large wall mounted plasma screen and hand-held electronic keypads, visitors were subjected to a suite of multiple choice questions all related to healthcare pathways.

Once they’d cast their votes to all the questions, they continued their journey through the Alere side of the booth into technology partner company, Health Smart’s side of the booth. This side of the booth was kept more open and featured a long counter top with secure storage underneath, housing multiple PCs. On top of the counter were five computer monitors demonstrating the correct answers to the quiz, compared with the audience’s answers. Plus another wall mounted plasma screen with a rolling demo of their software.

Two exhibition booths in one, two different brands, two different sets of graphics, two different yet linked messages – all built in one night. And yes, we did finish the build in time for the show’s start at 8am, in fact we were done and dusted and enjoying a well earned coffee and bacon sandwich by the time the client arrived at 7:30am.

“We find it tremendously efficient working with Parker Design.

Having direct access to their friendly team of designers means that we can maximise our marketing spend.

Not only that, they excel in the creative stakes and consistently deliver a first class service that we have come to rely on, sometimes against very tight deadlines.”

Sage

Interactive exhibition stand

Interactive exhibition stand

An interactive stand that helped Sage reposition themselves, and delivered a 96% increase in leads over the previous year thanks to our expertise in exhibition design.

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Pinacl Solutions

Exhibition booth design and build

Exhibition booth design and build

Thanks to innovative exhibition design, we helped Pinacl Solutions stand out with a booth that turned heads at the Bett Education show at Olympia in London.

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Alere

Trade show stand design

Trade show stand design

"If we're going to do this show – we want to steal the show!" That was the exhibition design brief from Inverness Medical's Marketing Director to Parker Design. We knew that this had to be more than just a trade show stand design, it had to be theatre!

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