With limited floor space at the Bett Education show held at Olympia in London, Pinacl Solutions enlisted Parker Design for their exhibition booth design and build services – we maximised impact by building high.
With limited footprint to work with, creating the right design to maximise the available space was crucial for this project. Another challenge was the structural column supporting the hall roof (which exhibitors could not modify in any way) being right in the corner of our plot.
One of Pinacl’s main criteria for the booth design was to be able to demonstrate their software products. We also needed to include space for a secure store area to house the PCs driving two demo and four large plasma screens.
With floor space at a premium we gained impact for the booth design by building high.
Using the maximum 4m height allowance, we built a central overhanging curved wall, evocative of a huge wave. Complete with integrated spotlights illuminating the demo area below, the wave feature – noticeable right across the exhibition hall – gave a sense of movement and flow echoed through the wall graphics.
To frame the wave we designed two towers – one on the right to disguise the hall column and house two plasma screens; the one on the left to contain two further plasma screens, as well as provide lockable storage space for PCs, DVD players and internet router, as well as coats and bags.
For the demo area we designed and built three cylindrical illuminated pods, each one concealing cabling running back to the store, powering each of the ‘Thin client’ demo screens seated on top.
Proof that even with a relatively small plot, with the right exhibition booth design and build expertise it is possible to fit a ‘quart into a pint pot’.