Our team developed a high-end employee handbook design to educate senior leaders about corporate strategy and drive company growth.
AstraZeneca, a leading pharmaceutical and biologics company, asked us to develop an employee handbook design for the company’s senior leadership.
The Leading in GCO handbook was created to help the company maintain the consistency of its business strategy by clarifying standards and sharing best practices among managers across its global markets.
Intended to be durable and highly visible, the handbook design needed to be an easy to use resource for the company’s top employees. Having worked on many of AstraZeneca’s internal materials in the past, our designers addressed the brief with a modular solution which allowed the client to communicate key aspects of the corporate strategy, while also providing managers with a flexible workbook that could be adjusted to fit their needs.
The exterior consisted of a landscape binder, which featured high-quality photography. These images were sourced by the Parker Design team to help readers engage with the content and emphasise the importance that individuals play in the company’s overall strategy.
Special care was taken to ensure the photography reflected diversity to ensure it was representative of the company’s global workforce.
Inside, the handbook included colour-coded section dividers and multiple pages of pre-printed content that could be referenced or rearranged to suit individual employees. A clean visual style was adopted by the design team to make information easier to locate and read through on the go. This approach helped to visually differentiate the piece, while also making it more versatile and improving its shelf life.
To complete the project, the employee handbook was printed, collated and packaged in a custom-designed box, which elevated its perceived value and highlighted the importance of the content contained within.
AstraZeneca was thrilled with the final result and received positive feedback internally about its effectiveness among the global management team.