Thanks to the engaging and uncomplicated tone of this financial direct mail pack, we helped our client promote a new product. The result – a significant increase in enquiries.
Background
A group of business services and online accounting for small businesses, Sage One offers a wide range of benefits to its customers, such as the ability to prepare an invoice in seconds, control cashflow, keep digital records, extract detailed reports and submit VAT returns quickly and easily.
Challenge
Our client commissioned us to produce a financial direct mail pack design to promote the company’s Sage One product. The promotion was being sent out direct to their customer base and we were tasked with also managing the print process and distribution on behalf of Sage.
Solution
Fresh and clean design is the perfect canvas for copy that engages thanks to its approachable tone – technical features and benefits are within the audience’s reach at first glance.
We liaised closely with the mailing house to ensure the design conformed to their strict postage guidelines, the database was formatted correctly and was delivered on time.
After the direct mail piece was delivered, our client received a substantial increase in customer enquiries regarding the product.
