Grand Tourist

Travel direct mail

travel direct mailAn innovative and clever marketing idea, this travel direct mail piece is a unique way of advertising the luxury and exclusive holiday experiences offered by Grand Tourist.

Background

Grand Tourist understands that in the premium market, capturing the essence and the small details behind a luxury experience in a memorable, yet subtle way, is essential to establishing a real and lasting connection with the target audience.

Challenge

This direct mail campaign had to not only help increase sales figures, but also to transmit the right kind of brand message.

Solution

The memorable travel direct mail we created features a playful 14-page concertina folded booklet. Marketing a different destination every month, the direct mail piece immediately attracts the attention of prospective customers.travel direct mail

The clever design also doubles up as a beautifully designed travel calendar promotion piece.travel direct mail

Spectacular photography of the most exclusive destinations and experiences, next to inspiring copy and large blocks of vibrant colour contribute to a striking and aspirational look and feel.travel direct mail

Once the unique travel direct mail pieces had been designed and printed, they were delivered to our client’s existing customer base, as well as potential new customers in premium quality branded envelopes – all adding to the exclusive nature of the travel experiences offered by Grand Tourist.

Exodus

Magazine design and content

magazine design

We're a design agency that focuses on helping clients achieve their business goals. This time, it was print design – with engaging content creation and stunning visuals, the travel magazine we created for Exodus increased their travel bookings by 62%. A result worthy of our design portfolio.

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Kingspan

Direct mail campaign

Direct mail campaign

We are a marketing agency that brings together people, businesses and ideas through transformative design and effective marketing strategy. With this clever campaign, we helped Kingspan engage with architects, driving an increase in enquiries and giving sales teams more direct access to customers.

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Thomson Reuters

Web key direct mail campaign

Web key direct mail campaign

An effective combination of playful print design and clever digital solutions contributed to this web key direct mail campaign generating an 81% increase in monthly website traffic.

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