An innovative and clever marketing idea, this travel direct mail piece is a unique way of advertising the luxury and exclusive holiday experiences offered by Grand Tourist.
Background
Grand Tourist offers unique tailored experiences to France, Italy, the Middle East, India, and more. Our client understands that in the premium market, capturing the essence and the small details behind a luxury experience in a memorable, yet subtle way, is essential to establishing a real and lasting connection with the target audience.
Challenge
This direct mail campaign had to not only help increase sales figures, but also to transmit the right kind of brand message around exclusivity and luxury, and the idea that travel is not only about the destination or time away from home, but about the unique and unforgettable experiences that Grand Tourist can offer.
Solution
The memorable travel direct mail we created features a playful 14-page concertina folded booklet, an irresistible piece of communications. Marketing a different global destination every month, the direct mail piece immediately attracts the attention of prospective customers.
The clever design also doubles up as a beautifully designed travel calendar promotion piece.
Spectacular photography of the most exclusive destinations and experiences, next to inspiring copy and large blocks of vibrant colour contribute to a striking and aspirational look and feel.
Once the unique travel direct mail pieces had been designed and printed, they were delivered to our client’s existing customer base, as well as potential new customers in premium quality branded envelopes – all adding to the exclusive nature of the travel experiences offered by Grand Tourist.
