An innovative and clever marketing idea, this travel direct mail piece we created for Grand Tourist is a unique way of advertising the luxury and exclusive holiday experiences our client is renowned for.
Grand Tourist understands that in the premium market, capturing the essence and the small details behind a luxury experience in a memorable, yet subtle way, is essential to establishing a real and lasting connection with the target audience.
The memorable travel direct mail we created features a playful 14-page concertina folded booklet, which markets a different destination each month, attracting the attention of prospective customers straight away.
The clever design also doubles up as a beautifully designed travel calendar promotion piece.
Professional photography of the most exclusive destinations and experiences, next to inspiring copy and large blocks of vibrant colour contribute to a striking and aspirational look and feel.
Once the unique travel direct mail pieces had been designed and printed, they were delivered to our client’s existing customer base, as well as potential new customers in premium quality branded envelopes – all adding to the premium and exclusive nature of the travel experiences offered by Grand Tourist.
The pieces contributed to encouraging sales figures and received very positive feedback from Grand Tourist’s customers.